It’s not about profit. It’s not about customer service. It’s not about inventory. It’s about consistency. Ask the best restaurants
Continue readingTag: brand
The Great Race To The Middle
With everyone offering up their opinions and ideas, is there no fear that the end aggregated result will simply be
Continue readingWhat A Website Will Be… And Never Be
There are two schools of thought when it comes to marketing brands online and the presence they need. Build a
Continue readingThe Google Phone Is Really About This…
A computer that is in every person’s hand that connects them to information and everyone else in the world. Too
Continue readingBeing There
So many smart people Blogging and Tweeting about so many great ways to set goals for 2010 (and while we’re
Continue readingAn Open Letter To Charlie Rose
Dear Mr. Rose, I’m a huge fan of your show. I can’t watch it all of the time (I’m a
Continue readingThe Shift From An Advertising World To A Marketing World
When most people think of "marketing," they’re actually thinking of "advertising." That’s all going to change. In the grand scheme
Continue readingThe Watering Down Of Quality
If everyone can do something (like create an online video), doesn’t that mean that the overall quality of video production
Continue readingSocial Media Snake Oil And The Elusive ROI
Most companies and brands won’t have any level of satisfaction from Social Media Marketing unless we – as the collective
Continue readingThe New Face Of Facebook
It’s funny how new things can sometimes feel old. And, in the same breath, it’s one of the most ridiculous
Continue readingConversation Is Not Community
It might seem like an obvious statement, but many brands simply don’t understand this one basic fact: conversation is not
Continue readingDigital Marketing And Personal Branding Freebies
If you have not already picked up a copy of my first book, Six Pixels of Separation, this might be
Continue readingA Marketing Thriller
Episode #177 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingWhy Digital Agencies Aren't Ready To Lead (And Why Traditional Agencies Shouldn't Either)
One of the more dynamic online conversations about Digital Marketing over the past few weeks has been happening over at
Continue readingMarketing Is More Important Than You Think
Do you think that this is a Blog about technology? Others have said it’s about New Media. Some have even
Continue readingTweetbait
In the old day (like two years ago), linkbait was one of the best ways to get recognition, attention and
Continue readingGiving Till It Hurts
At what point do you stop giving and start taking? At what point are you no longer serving the community
Continue reading6 Ways To Look At Negative Feedback
What happens when people do say bad things about you (or your company)? This is – without question – one
Continue readingWhen We Switch From Free To Paid
When it comes to the troubles of the newspaper and magazine industry, the greater debate always comes full circle to
Continue readingNo Clicks For You
The early promise of online marketing was that everything is highly measurable… down to the clicks and transactions that follow
Continue reading320 Pages On Twitter For 140 Characters
Shel Israel looks nothing like the type of person you might think is on Twitter. The 65-year-old spent years in
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