Welcome to episode #451 of Six Pixels Of Separation – The Mirum Podcast. If ever there was a book written about what marketing “could” be, it would be The Cluetrain Manifesto. The book was published in 2000 and presented 95 theses organized around the Internet, culture, society and business (it also happens to be one of my my most loved books). Many point to this book as the genesis of social media. Many recite the infamous “markets are conversations” line from it. The truth is that many don’t really understand the depth, value and insights that the book delivers. It’s amazing to look at the content of this book – in 2015 – to see how much of it has come true… and how far we still have to go. It’s something that two out of the four original authors have been thinking a lot about. Doc Searls and David Weinberger put together New Clues. It is 121 more theses authored for 2015. While, Rick Levine and Chris Locke opted out of taking another kick at the can, Searls and Weinberger provide much more fodder for all of us to think about. Technology has – without question – moved at an exponential pace, so it’s interesting to see what these two think needs to happen next. Enjoy the conversation…
- Running time: 55:16.
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- Here’s is the my conversation with Doc Searls and David Weinberger.
- New Clues.
- The Cluetrain Manifesto.
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- This week’s music: David Usher ‘St. Lawrence River’.
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Download the Podcast here: Six Pixels Of Separation – The Mirum Podcast – Episode #451 – Host: Mitch Joel.