John Gerzema is the co-author of the book, The Brand Bubble. He spoke at TEDx KC about what the Post-Crisis
Continue readingMonth: October 2009
10 New Business Books Worth Checking Out
There have been a bunch of new business books launched recently. The stack on your night table is about to
Continue readingTweetbait
In the old day (like two years ago), linkbait was one of the best ways to get recognition, attention and
Continue readingLoving What You Do
"Passion" is one of those words that is thrown around in every motivational business book. It’s a big word, and
Continue readingGiving Till It Hurts
At what point do you stop giving and start taking? At what point are you no longer serving the community
Continue readingPushing The Truth Behind Building A Community
Do companies really want to build communities or do they just want to sell you stuff? There is no straight
Continue readingEmbrace The Serendipitous Nature Of Marketing
If all you ever do is set-up your own Google Alerts and only follow Blogs and news sites that are
Continue readingThe Part Of Social Media That Freaks Out Freelance Writers
Before getting into the meat of this Blog post, let it be known that I have been (and continue to
Continue readingBlogs Are Doing Very Well, Thank You Very Much
Technorati just released their, State Of The Blogosphere 2009, and some of the results will surprise you. According to the
Continue readingSharing Corporate Tribal Knowledge
Creating content is never easy. Whether we’re talking text, images, audio or video, you have to have a passion for
Continue reading6 Ways To Look At Negative Feedback
What happens when people do say bad things about you (or your company)? This is – without question – one
Continue readingRemoving The Most Painful Question Potential Clients Always Ask
"I’d like you to come into our offices and help us understand why we still need a website." You can
Continue readingSound Marketing
Here is a great (and short) TED Talk from Julian Treasure (author of Sound Business) all about the often-forgotten power
Continue readingThe Marketing Singularity
This Blog post is going to get a little geeky, techie and weird… you have been warned. On July 25th,
Continue readingGoogle's Next Step Is Not Search
Google is a fascinating brand, company and technology developer. Here are some random (and personal) thoughts about where Google might
Continue readingSocial Media And The Gentle Art Of Management
If there is one question that circulates around boardrooms, organizations and enterprises, it is: how do we manage Social Media
Continue readingWhen We Switch From Free To Paid
When it comes to the troubles of the newspaper and magazine industry, the greater debate always comes full circle to
Continue readingDoes Your Company Need A Social Media Policy?
With more and more employees jumping on to platforms like Twitter and LinkedIn and years of Blogging and Podcasting already
Continue readingPersonality And Authenticity With Rohit Bhargava
Episode #175 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #175 – Personality And Authenticity With Rohit Bhargava
Welcome to episode #175 of Six Pixels Of Separation – The Twist Image Podcast. Immediately following the Brand Camp University
Continue readingThe Key To Your Personal Brand
If there’s one lesson/opportunity when it comes to developing your personal brand, it is to make everything about the people
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