The Post-Recession Consumer

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John Gerzema is the co-author of the book, The Brand Bubble. He spoke at TEDx KC about what the Post-Crisis Consumer will look like.

These 17-minutes will make you think differently about how you sell and market – especially when you consider that your consumers are no longer the same people they were prior to the recession: TEDx KC – John Gerzema: The post-crisis consumer.


  1. Thanks Mitch… This (video) was worth having my kids wait 17minutes to sifting through all the holloween candy! Your creating and sharing Wonderful content..
    Best, Brian-

  2. Do you really think that the consumer is going to, or has changed?? This is laughable. As soon as things get swinging again, particularly people that come into “easy money” again, Real Estate, Finance, high paid construction and crane operators, etc… They will go right back to their old habits. People, in particular americans do not change. We are a society of “gotta beat what the neighbor has” people, and it has been this way since WW2.
    Good Luck with change.

  3. Freddy V,
    I hate to break it to you sir, innovators, such as Google, Apple, Threadless, Wikipedia, and Twitter (and this is just scratching the surface) have already changed the relationship between consumer, product and service. Now whether you (and/or others like you) know or acknowledge it is another story. The market doesn’t just change in one big bang. It’s constant, ongoing, relentless change. Sometimes invisible if you don’t really pay attention to it. What happens is that one day you look around and all of a sudden the skillsets you have (or lack of) make you irrelavent.
    Also if you think the way we did business in 1995 will be the same way business is done in 2015 then I think you may want to look a little harder and closer to what’s going on in the world. You’ll be doing yourself a huge favor.

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