What Does True Brand Evangelism Look Like?

Mitch JoelPosted by

Episode #447 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen to.

Saul Colt fancies himself as one of the leading word of mouth marketing professionals in the world. At the core of his work, is helping brands find, develop and nurture real brand evangelists. This isn’t about making people smile, so that they talk about you on Facebook, it’s about finding the right customer for a brand and ensuring that their experience lasts as long as possible. While Saul’s work can sometimes be simplistically defined as a stunt, Saul looks at it from a different perspective. From Freshbooks to Zipcar… to his current role as Chief Evangelist at Xero, Saul is always thinking of ways to get consumers to care about the brands that they use. This is how he does it. Enjoy the conversation…  

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Mirum Podcast #447.