Is Super Bowl Advertising Worth It?

Mitch JoelPosted by

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It’s not a long segment – about 5 to 10 minutes every week – about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you’re interested in hearing more of me blathering away. I’m really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

This week we discussed:

  • We let the world know that Twist Image is changing its name to Mirum. Mirum is Latin for “wonder” and “amazement.” With that, we are one of the founding companies of this global digital marketing agency, that brings together eleven agencies like us from with the J. Walter Thompson agency (owned by WPP). This makes us over 2000 employees in close to twenty countries. It will be fun to work on Canadian, North American and Global pieces of brand business.
  • Everyone has the Super Bowl on their brain. In my world, it’s less about which teams made it to finals, and much more about the ads. Which companies spent the millions of dollars on a thirty second spot and… Did anyone care? Plus, the advertisers now benchmarks the success of these ads by watching the YouTube views, the tweets on Twitter and the shares and likes on Facebook over the next few weeks, as the water cooler effect takes hold. Plus, we’re in Canada, so most of those great US ads can only be viewed online
  • Well, it sounded like a good idea at the time. Snapchat decided to launch their own series. A short video that lasts 24 hours and then it disappears… Until the next episode shows up next week. Their first foray was something called, Literally Can’t Even, and starred Sasha Spielberg and Emily Goldwyn. Do those last names ring a bell? They’re the daughters of Steven Spielberg and John Goldwyn. The show debuted on Saturday and was gone by Sunday. According to the tweets, this format may need some work, but this could be an interesting medium for people to tinker with.
  • App of the week: Apple has heavily discounted some amazing productivity apps.

Listen here…