How To Get Your Customers Hooked On You

Mitch JoelPosted by

Episode #449 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen to.

I’m a total business book nerd. You knew that already. I do my best to read everything (literally). In the past few years, I have been (somewhat) disappointed in the genre. There has not been that many releases which have blown me away (and some of my peers). That being said, when the topic of business books does come up (which is frequent), the two books that always seem to get mentioned are, Adam Grant‘s Give And Take (he has agreed to come on the show at some point soon) and Hooked by Nir Eyal. Eyal believes that there is sweet science in creating products and services that get a consumer “hooked.” With a background in the video gaming and advertising businesses, Eyal spent a lot of time thinking about this – exact – topic, where he learned, applied (and often failed) at developing the techniques used to motivate and manipulate users. This isn’t about the creepy manipulation, but much more about what Eyal calls, “healthful habits” to grow business. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Mirum Podcast #449.