While figuring out a Digital Marketing strategy (or method to the madness) is all well and good, let’s also not
Continue readingTag: social media
Broadcasting Works (Even In Social Media)
It’s the oldest argument in the Marketing and Advertising world: does advertising work? The answer is, obviously, yes. If it
Continue readingYou Have To Have Thin Skin
You know the saying, "you have to have thick skin," don’t you? Is that true? Must we all have thick
Continue readingMoney For Nothing And Your Clicks For Free
Do real people really want to have a relationship with a brand? Here are some of the many questions that
Continue readingThe Almighty Endgame Of Marketing
We can talk community. We can talk loyalty. We can talk brand value. We can talk 30-second spots. We can
Continue readingMarketing In Twenty Minutes (Or Less)
Let’s face it, when it comes to getting things done, most people want to do it either quick or easy
Continue readingThe Price Is Right
When it comes to Marketing, nothing else will happen if you don’t get The Four Ps right. It’s all about
Continue readingYour Blog Is Your Business
Your Blog is your business, unless it’s not your business. If you Blog as a hobbyist, that’s fine, but if
Continue readingWhat Is Your Homepage?
One of the best ways to stay up-to-date and informed is to ensure that the content you "must see" is
Continue readingOne Product. One Sale. One Day Only. One Exciting New Business Model
Do you buy in bulk? When most people think of buying in bulk, they think about Costco. They think about
Continue readingIn The End, It's All About The Stories We Tell
Marketing is about telling great stories. Living a happy and successful life is about the stories we tell ourselves. Sometimes,
Continue readingKill All Marketers
Where does Marketing land in terms of professions that are perceived to be honourable by the mass public? Something tells
Continue readingThe Last Mile Of Marketing: Listening At The Point Of Need
There is still a strong (and growing) argument for the power of search, online social networks and how they beat
Continue readingThe Easy Way To Get A Job In Marketing, Advertising And Social Media
Be creative and interesting… Then, have the skills to deliver and back it up. Don’t forget: that initial creativity also
Continue readingKids And The Haul – The Emerging Haul Video Trend
When was the last time you sat down with friends and family after coming home from the shopping mall to
Continue readingSearch Engine Optimization Vs. Social Media Optimization
"You don’t control your homepage… Google does." Avinash Kaushik (Analytics Evangelist at Google, author of Web Analytics – An Hour
Continue readingGetting A Fix On 13 Great Media Voices
Marketers are a pretty quirky bunch. We love reading about what we could be doing better. We love reading about
Continue readingWeb 3.0 And The Future Of The Internet – The Movie
What will the Web become? How big can the Internet get? What are we going to do with all of
Continue readingA Fascinating Look At The Numbers Behind Social Media
If you’re looking for some cool Social Media stats to bulk up a presentation or bring this new media channel
Continue readingYou Can't Be Half-Pregnant
When it comes to Social Media, Customer Service and Marketing, you have to do it right, and it has to
Continue reading