Podcasting is not going replace radio, but that doesn’t make it any less interesting, powerful or compelling. Besides, radio is
Continue readingTag: social media
What's Happening With Twitter?
By all accounts, Twitter is still one of the hottest Social Media platforms to be connected on, even as its
Continue readingWhat Makes A Brand Social?
In following many of the higher ranked, populated and community-focused Blogs about Marketing, you will spot an interesting trend… Many
Continue readingPeople Should Not See Marketing
If Marketing is doing its job, Marketing should be invisible to the consumer. That sentence would have never made any
Continue readingHow One Non-Marketer Explains Social Media Marketing
If you had to explain Social Media and the Marketing opportunities available to young entrepreneurs, how would you do it?
Continue readingWhat A Social Media Case Study Can Look Like
Success in Social Media can come from anyone and anywhere. Just take a look at what happened today… During our
Continue readingUnlike Advertising, Social Media Can't Save A Bad Brand, Product Or Service
Jumping into Social Media is one of the smartest things a brand should do. It could also be one of
Continue readingThe Audacity Of Asking
When you ask somebody to do something, it’s always wise to consider whether or not you have the Social Capital
Continue readingFour Current Trends That Will Change Marketing Forever
The one component that holds most businesses back from getting involved in new media (besides muttering under their breath the
Continue readingMaybe We Need To Ease Up On The Advertising
When you play in the Social Media sphere, a lot of people will refer to advertising as "interruption-based marketing". No
Continue readingHow To Be Relevant
It’s important for a brand to understand their new role as a Publisher. It’s important for a brand to understand
Continue readingWhat Happens When Malcolm Gladwell And Clay Shirky Can't Agree On Social Media?
Two of the smartest thinkers when it comes to media and business are Malcolm Gladwell and Clay Shirky. Gladwell is
Continue readingAll You Need Is Love (And Then Comes The Business)
Art first. Business second. If you get the chance, be sure to watch the documentary, All Together Now. The feature-length
Continue readingMoving Marketing From Your Eyes To Your Hands
I have a personal gripe with anyone who questions what Social Media can do for their business. We toss around
Continue readingMaybe You Should Not Be Publishing Anything Online
"Just because you can, it does not mean that you should." It’s a great line, and it’s a truism more
Continue readingThe Pending Digital Disruption
How many times a week do you hear someone say, "it’s a shame what happened to the music industry?" or,
Continue readingThe Business Of Kindness
Is it that hard to be kind to one another? It’s an important question to ask. Not just in life,
Continue readingYou're Connected, But Are You Engaging?
If someone is following you, does that mean that they are engaged in who you are and what you’re about?
Continue readingEverything Is "With" Not "Instead Of"
Want to know if the Digital Marketing agency you’re working with truly understands the "marketing" part of your business equation?
Continue readingThe Digital Marketing Essential Reader
Blogs, Podcasts, Twitter and YouTube will only take you so far. If you really want to learn about Digital Marketing,
Continue readingPushing Ideas
How many great ideas do you know that die on the table? How many great ideas are barely on life
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