Your Blog is your business, unless it’s not your business.
If you Blog as a hobbyist, that’s fine, but if you’re Blogging to grow your personal profile, build your business, create some semblance of thought leadership or to simply share some of your thoughts and ideas, nothing is going to really happen, unless you treat it as a serious piece of your business. It’s not easy. In fact, if you ask anyone who Blogs regularly, it’s one of the hardest things to do.
It’s easy to forget about your Blog.
Being impressed by someone who regularly Blogs would be a dwarfed emotion compared to the stat of abandoned and forgotten Blogs. For every Blog that is regularly updated, there are probably thousands of Blogs that have been orphaned. The problem with most Bloggers is that they’re not writers. They don’t see Blogging as a craft and art that must be practiced, pushed and prodded on a consistent and constant basis.
It’s easy to let a Blog drop.
In fact, it’s easy to let any of the many Social Media channels that you use to connect and share to drop off of the priority list. Sure, there are days when the inspiration runs dry. Sure, there are days when the day-to-day stuff gets in the way of the words. Sure, it’s easy to say that it’s "the work" that must come first. But, before you do all of that, ask yourself this: "what was it that made you this busy in the first place?"
It’s not easy to let a Blog drop.
Think about your clients. Think about the work you’re doing. How did you happen to close those pieces of business? I’m lucky (some might say cursed), but a majority of the success we’ve had at Twist Image comes from the work we do – right here – on this Blog. When we started Blogging in 2003, we (and I say "we" because although this is my worded playground, it is a group effort and a huge part of the overall business strategy of the agency) had a few clients and a few employees. The mass media and industry publications didn’t care much about us, because there wasn’t much of a story there to tell. Blogging enabled and empowered us to share how we think about the Digital Marketing landscape with the world. This Blog prodded along (it still does), and whether it’s working with a major brand, securing a business book deal or getting talent bureau representation, we stay focused on the fact that a lot of that came (initially) because of this Blog (in fact, it still does). Yes, we needed the work to stand on it’s own (both the creative and strategic) and we need to keep nurturing all of those client and business development relationships, but to this day many brands find us (and want to work with us) because of the ideas we share here (amongst other reasons).
This Blog is our business.
So, when you think you’re too busy to Blog or other priorities float on to the radar, try not to forget that Blogging (if it’s a part of your overall business strategy) is your business and the important work that must get done.
What do you think?