Is there one way to get your entire organization behind Digital Marketing and Social Media? Obviously, it depends on the
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Is Social Media Right For Every Business?
A great man once said, "Do or do not; there is no try." Fine, it wasn’t a great man, but
Continue readingIn Praise Of Lazy
As excited as you and I are about Digital Marketing and Social Media, don’t ever lose sight of the fact
Continue readingThe 10 Core Values Of A Winning Personal Brand
What attributes do you need to have a winning personal brand? It’s very flattering when people tell me that they
Continue readingTV Worth Checking Into
The power of the Internet is undeniable. When thinking about U.S. President Barack Obama‘s election in 2008, many people link
Continue readingThe Best Way To Grow An Audience And Build Your Community
Is it a Facebook page? Is it Twitter? Is it posting a video to YouTube? What about creating a Blog?
Continue reading10 Best Books For Back To School Business Reading
It’s back-to-school week… what are you planning on learning this year? The other morning, I watched the pitter-patter of feet
Continue readingThe Truth Behind "Conversation" In Social Media With Joseph Jaffe
Episode #217 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #217 – Jaffe And Joel #8 (Across The Sound 8.20)
Welcome to episode #217 of Six Pixels Of Separation – The Twist Image Podcast. Joseph Jaffe is widely regarded as
Continue readingConfessions Of A Narcissist
How did we all become so self-involved and to what end? Have you ever been in a place where you
Continue readingIt's A Cultural Thing (You Wouldn't Understand)
"What are we doing on Twitter?" "What are we doing on Facebook?" "What are we doing on YouTube?" You’ve heard
Continue readingComments And Conversations
How much value does the comments section of a Blog add to your Social Media experience? Before even getting into
Continue readingMake A Fool Of Yourself
Don’t be an idiot. Don’t be a jerk. But, don’t be afraid to make a fool of yourself. I spend
Continue readingGhost Blogging And Last Rites
If there’s one debate that never gets tired, it’s the one about Ghost Blogging. We’ve come to this strange intersection
Continue readingCan Social Media Be Trusted?
Have you ever asked a regular consumer where they get their information about your brands, products and services? A lot
Continue readingBrands Are Terrible At Twitter (Brands Are Terrific At Twitter)
If only 16% of all brand tweets on Twitter are conversational, would you say that brands are totally screwing it
Continue readingWhen Not Responding Online Is The Right Response
The common online rhetoric is to respond to everything that is being said about your brand. That could be a
Continue readingThe Real-Time Web Is A Big Problem For The Web
As we move closer and closer to the real-time Web, we are already encountering instances where the Web – as
Continue readingDigital Storyteller
The concept of transmedia and Digital Storytelling is the new Social Media. You can’t throw a Digital Marketing Strategist without
Continue readingProduct Is The New Marketing
Brands can’t hide any more. If you’re reading this Blog, you already knew that. Last night Jeff Bezos (founder and
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