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Tag: influencer
The Fyre Festival Documentary Is An Indictment of the Marketing Agency Business Model
The marketing agency business has never been an easy business. People watch Mad Men and think it’s all five martini
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The Business (And Sadness) of Fame
Is fame a business? Why are most people famous? Don’t just snap out an answer. Really think about it. Most
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The $20+ Million Dollar YouTube Kid And More On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
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Microsoft’s Magic And More On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
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The Anywhere Aisle
What ever happened to social shopping? Social shopping has had failure to launch. Multiple times. How come social shopping never
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Teachers As Instagram Influencers & More On CHOM FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
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Summer Job Instagramming And More On CHOM FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
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Apple Hits A Trillion And More On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingSix Links Worthy Of Your Attention #404
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Long Tales – The Best In Marketing Innovation Content – Issue #1
Welcome to the first edition of The Long Tales – the best in marketing innovation content. If you believe that
Continue readingThe Rise And Fall Of Thought Leaders, Gurus And Experts
Define “success.” This could get ugly. Recently, someone I would define as “successful” posted a warning about how many experts,
Continue readingSix Links Worthy Of Your Attention #395
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingIs The Chief Marketing Officer The Toughest Job To Have?
Let’s face it, the role of the Chief Marketing Officer is tougher than many suspected. Have you looked at any
Continue readingPlandids Are The New Selfie, Apple's Billion Dollar Content Play And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingHow Does The "New Generation" Experience Brands?
TL;DR: they see a brand message. If it resonates, it worked. If it doesn’t resonate, it didn’t work. Maybe that’s
Continue readingThe Pending Influencer Marketing Bubble
If you’re looking for growth in the marketing industry, look no further than influencer marketing. The global advertising business will
Continue readingConsumer Trust Is Not What You Think It Is These Days
What is the number one reason that a customer is loyal to a brand? Some might think that it’s all
Continue readingIt's Not Easy To Be A Loving Brand These Days
Be careful what you wish for. Never has a sentiment been so true like it is for brands these day.
Continue readingWe Are Not (That) Social Media
Social media was not supposed to act like traditional media. In fact, one could argue that everything we thought was
Continue readingDon't Confuse An Influencer With Influencer Marketing
Influencer marketing is all the rage right now. Multi-million dollar businesses are being built around how to connect brands with
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