Did TikTok make you buy it? Was it as advertised?
The way that we buy and TikTok’s influence over commerce continues to grow exponentially.
You know the hashtag #TikTokmademebuyit.
Amazon finds you need to know about!
These types of videos are all over TikTok (ad they’re highly addictive and satisfying to watch).
They are also training people (mostly younger ones) to buy, buy, buy.
Well, enter the “De-Influencers”
Read more about it here from the Wall Street Journal: ‘De-Influencers’ Want You to Think Twice Before Buying That Mascara.
TikTokers who are speaking critically about these “viral products” and advocating for throughful shopping habits.
What’s behind those who make us want to buy?
What’s behind those who want us to think twice?
What does Amazon’s third-party marketplace have to do with all of this?
Does commerce need to be more highly regulated?
This is a new era in commerce…
This is what Heather Backman and I discussed over on 95.9 Star FM for a couple of minutes today.
What is Tech Tuesday?
Every Tuesday – for just a few minutes – I join Heather Backman (my old buddy from her days on CHOM FM and Jack 103) on the air at 95.9 Star FM to give a quick blast about the current state of technology, media and Internet culture.
We call it Tech Tuesday (and we do it in just a few minutes).
Once the segment goes live on 95.9 Star FM, I will post it here for you to listen in, learn, share and engage.
Bonus: Talking up de-influencers on CTV News…
Before you go… I just launched a new business called, ThinkersOne. It’s a unique way for organizations to buy bite-sized and personalized thought leadership video content (live and pre-recorded) from the best Thinkers in the world. If you’re looking to add insight, excitement, and big smarts to your regularly scheduled meetings, corporate events, company off-sites, “lunch & learns” and beyond, I think you will love this. We have democratized access to the smartest people by providing a platform for these incredible and personalized “moments in time.” Will you check it out?