Brands: Pay attention. Smart audio is the “what’s next?” (and it’s happening now). In case you were not paying attention
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Tag: commerce
Six Links Worthy of Your Attention #440
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
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The End And The Beginning of What We Know
Everybody has an opinion. Some bring data. Some bring experience. Some bring advice. When brands talk about disruption, it’s typically
Continue readingC2 Montreal Rocks, GDPR Scares Brands And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingSix Links Worthy Of Your Attention #399
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingIs Amazon The Creepiest Company In The World?
Today we celebrate ghosts, ghouls, goblins, witches, monsters and… Amazon? Happy Halloween! Get ready to sugar overdose on mini Snickers
Continue reading"Digital Marketing" Is Not The Same As Marketing
Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty
Continue readingWhat Humans Want Vs. The Chatbot Struggle
Do you think that chatbots are the future? You cannot not throw a marketing professional down a flight of stairs
Continue readingThe Pride And Prejudice Of Shopify
This is a true story… Many, many years ago a dear friend, mentor and local community leader asked if I
Continue readingA More Elegant Question About The Future Of Retail
2017 is starting out with some ugly news on the retail front. Admittedly, it was a strange moment for me.
Continue readingSmart Brands Will Create Their Own Digital Products And Services
Marketing is so much more than advertising. One of the bigger ideas (and evolutions) in marketing that I covered in
Continue readingMath Is Hard… Or How To Make Your Advertising Count
At what point will advertisers hold the publishers really accountable? Those who were early into digital marketing had many hopes
Continue readingThe Mobile Commerce Chicken And Egg Conundrum
This was a big week for shopping. Unless you have been living under a rock in North America, we had
Continue readingInternet Trends 2016
Stop everything. Mary Meeker is back with her Internet Trends for this 2016. Without a doubt, Mary Meeker (a partner
Continue readingWhy I Hate Black Friday
**Everyone Loves A Good Deal.** Say what you will about [Best Buy](http://www.bestbuy.com “Best Buy”), but I love getting their newspaper
Continue readingThe World Is A Hyperlink
That about sums up the role of marketing today. Last week Google held their Google I/O developers conference. There were
Continue readingAre Brands Ready For The Instagram Economy?
When you hear the name Instagram, what do you think of? For most brands, when they think of Instagram, three
Continue readingThe Secret Life Of Social Media
Shhhh, don’t tell anybody anything (even though I just posted this secret online for anyone to see). It has been
Continue readingThe Next Great Marketing Disruption
Last week was a weird week. I was in New York speaking at the National Retail Federation‘s Big Show in
Continue reading3 New Ways To Think About Amazon, YouTube And LinkedIn
Are you experiencing any digital marketing fatigue? Thinking about what’s coming next? Curious about what is around the corner? Just
Continue readingIs Smart Marketing An Oxymoron?
We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business
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