Should we abandon our office space forever? There is so much in news about massive companies no longer wanting to go
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Tag: influencer marketing
Facebook And Advertising’s Strange Path Forward
Will big brand’s boycott of Facebook advertising change Facebook and the state of social media? With every passing day, more
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The Politics of Influencer Marketing
There’s no stopping fake news and social media politics if we don’t look at the influencers. This past Sunday, I
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Generating Ideas, Differentiation And The Future of Advertising
Where do the best ideas in advertising come from? This past Sunday, I discussed where mind-blowing ideas come from in
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Streamers, Gaming, Twitch, Ninja, Mixer And More On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
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Teens Chatting On Google Docs And More On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
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Six Links Worthy of Your Attention #453
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
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The Fyre Festival Documentary Is An Indictment of the Marketing Agency Business Model
The marketing agency business has never been an easy business. People watch Mad Men and think it’s all five martini
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The Business (And Sadness) of Fame
Is fame a business? Why are most people famous? Don’t just snap out an answer. Really think about it. Most
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The $20+ Million Dollar YouTube Kid And More On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
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Microsoft’s Magic And More On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
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The Anywhere Aisle
What ever happened to social shopping? Social shopping has had failure to launch. Multiple times. How come social shopping never
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Summer Job Instagramming And More On CHOM FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
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Apple Hits A Trillion And More On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingSix Links Worthy Of Your Attention #418
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingSix Links Worthy Of Your Attention #404
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Long Tales – The Best In Marketing Innovation Content – Issue #1
Welcome to the first edition of The Long Tales – the best in marketing innovation content. If you believe that
Continue readingSix Links Worthy Of Your Attention #395
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingIs The Chief Marketing Officer The Toughest Job To Have?
Let’s face it, the role of the Chief Marketing Officer is tougher than many suspected. Have you looked at any
Continue readingPlandids Are The New Selfie, Apple's Billion Dollar Content Play And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingHow Does The "New Generation" Experience Brands?
TL;DR: they see a brand message. If it resonates, it worked. If it doesn’t resonate, it didn’t work. Maybe that’s
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