Influencers Are The New Advertising

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Your digital media catch-up is right here.

Every Tuesday – for just a few minutes – I join Heather Backman (my old buddy from her days on CHOM FM) on the air at Jack 103 (Rogers Sports & Media) to give a quick blast about the current state of technology, media and Internet culture. We’re calling the segment Tech Tuesday (and we do it in just a few minutes).

What is Tech Tuesday?

If you ever find yourself wondering… What, exactly, is the point of TikTok? How can I make myself look better on a Zoom? Reddit? What’s that about? How do I help my kids be safer online? Who’s the latest creator and streamer that I should be checking out?

You are not alone.

This is what Heather Backman and I discussed this morning over on Jack 103 FM for a couple of minutes:

Everyone wants to be an influencerAxios.

“The number of people looking to become online influencers has exploded during the pandemic… Almost anyone can find themselves in a position to become an influencer, and brands are throwing billions of dollars at online content creators… Advertisers ‘don’t want to use the same influencer again and again,’ Keane-Dawson said, which keeps new opportunities flowing. Brands are expected to spend more than $3 billion on influencer campaigns in 2021, and over $4 billion in 2022, according to eMarketer.”

People believe that fame, likes and followers is an occupation. Is this the right play, and are influencers the new ads?

App of the week: Weather – Apple’s new native weather app is new and very much improved.

Once the segment goes live on Jack 103, I will post it here for you to listen in, learn, share and engage….

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