We don’t like to talk about “strategy” and “viral” because the two are not connected. I’m (secretly) hoping that you
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Tag: video
Technology Saves Lives And More On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
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The Thing About Brand Safety
Is brand safety the real problem for brands today? The problem with digital advertising, is that it can cheap and
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The Paradox of Kids And Screen Time
How much screen time should kids get? Let’s remove the science and physical health from this debate (does it damage
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How To Be The Boss of Storytelling
Life has a funny way of giving you perspective. 2018 was the year of “books” for me. I decided that
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One (Massive) Prediction For Content Marketing In 2019
Do these types of predictions ever come true? My close friends at Content Marketing Institute have released a nice little
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Stories That Inspire Creativity
I’ve always believed that the best in creativity comes from “The Outside.” So, just where is this place we call
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Make Your Gift A Real Gift
“A gift for you…” How many times has a brand offered you a gift that was really (and truly) a
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A Simple (And Fast) Way To Gain Loyalty (Right Now)
No tricks. Nothing that takes forever. Cost effective. Simple. You can do it today. Brands often want this route to
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Embrace The “Never Know” In Content Marketing
I have no idea what this article is about. Yet. I know it’s about ideas, creativity and bringing that all
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Summer Job Instagramming And More On CHOM FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
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Six Links Worthy of Your Attention #426
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingYour Phone Is Listening In On Your Conversations And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingSix Links Worthy Of Your Attention #407
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingSix Links Worthy Of Your Attention #404
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingHow To Successfully Land Speaking Bureau Representation
What does it take to get paid to speak? What does it take to get a speaking bureau to represent
Continue readingFacebook Made Some Big Changes And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingAmazon Deliveries Inside Your Home And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingAutomated Creativity Is Inevitable (And A Good Idea) – Strategy Magazine Column
You can’t throw a marketing professional down a flight of stairs these days without the words “artificial intelligence” tumbling out
Continue readingAre You Not Entertained?!?!?! How To Spend Money On Advertising (Like You Just Don't Care)
What won’t an advertiser do to get in front of your face? How does the title of this The New
Continue readingThe Way That Content Is Changing Is Not Good For (Most) Brands
Brands think that content will solve their marketing problems. Brands may be woefully surprised as this pans out. There was
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