There’s a saying that likes to dance around the Internet. It goes something like this: "all media is social media."
Continue readingTag: brand
The Pillars Of Killer Content
Brands (and individuals) often struggle with how to create killer content. Since the mid-eighties, I have been looking at all
Continue readingOnline Advertising Sucks
How often do you hear about a traditional mass media company shifting to a "digital first" strategy? Those companies may
Continue readingConsumer Advocate Or Selfish Pig?
Many people run to publish a customer service issue on Twitter, Facebook and/or a Blog, but who really benefits? I
Continue readingThe Digital Marketer's Master Library
What business books should you read if you are looking to up your game in the digital marketing channels or
Continue readingThe Secret To Getting Attention
Brands and individuals spend their time trying to figure out ways to get attention. To get people to care about
Continue readingBrands Cannot Be Human
Can brands be human? Can brands be more human? People tend to shrug their shoulders, roll their eyes or simply
Continue readingVideo Must Become More Social
Make no mistake about it, you can do many social things with online video, but we have to change our
Continue readingThe Big(ger) Marketing Shift
If there are a few things that are certain in Marketing, it is that we are seeing a ton of
Continue readingIs Twitter Killing You?
Sometimes the worst thing that can happen to you is becoming wildly successful… Many people fail to realize the time,
Continue readingTurning Branded Contests Into Branded Content
More brands should be doing more branded contests. Social Media does many cool and interesting things when it comes to
Continue readingThe Agency Of The Future
The Marketing Agency world continues to change and evolve. Just the other week, news broke that ZenithOptimedia UK will be
Continue readingSix Links Worthy Of Your Attention #17
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingAdvertisers Are Doing It Wrong
Don’t get too caught up in the extravagance of brilliant creative and leading edge advertising. It turns out consumers have
Continue readingMaking Customers Attack
If there’s one thing brands hate, it’s when customers attack using Social Media. There’s no doubt that using Social Media
Continue readingThe Web Has Failed Advertising
Think about this: the Web has failed advertising. Hasn’t it? This was the question Marketing Magazine asked yesterday following an Advertising
Continue readingSocial Media Can Change The Corporate Culture
Most corporate cultures are what they are. Some have been around for decades. Others have had the same corporate culture
Continue readingBig Talk. Small Acts
If you’re going to do anything in Marketing, is it more important to focus on "how many?" people you put
Continue readingIs Social Media Right For Every Business?
A great man once said, "Do or do not; there is no try." Fine, it wasn’t a great man, but
Continue readingIn Praise Of Lazy
As excited as you and I are about Digital Marketing and Social Media, don’t ever lose sight of the fact
Continue readingThe Era Of Trepidation
How often do you think about the future of Marketing? It’s an interesting question to think about. To ponder. To
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