1. I think Instagram mostly worked for the Fox & Fawn’s business because 1.) it had more personal communication compared to a regular web store and 2.) it was a mostly visual type of business, meaning what you see is what you get.

  2. Also for Fox & Fawn’s, there’s the exclusivity factor. You have to act fast if you want to snag that vintage piece. But I don’t follow a brand on Instagram to see a copy of their printed catalog. Brands still have to show exclusive content and reach a deep level of engagement.

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