Some ads are worth watching (again and again). Totally true.
This week, I am attending the TED conference. TED has been working hard to highlight TV ads that are "ideas worth spreading." When I hear people say that they hate advertising, I don’t believe them. People hate bad advertising and, unfortunately, a good bulk of the work that comes out of the advertising industry is mediocre at best. If you poke around on YouTube or Facebook, you will discover that people love ads that tell a story. People love ads that make them laugh, think, cry, grow and more. Volumes have been written about what it takes to produce a great spot. Volumes have also been written about the abysmal failure and poor reception that TV ads get. Still, when it works… it just works. Once again, TED has selected ten ads that work. They are worthy of your time and attention. And, if they do the job they are supposed to do, who knows you may just become a customer… a loyal one.
TED 2014’s Ads Worth Spreading:
P&G – Thank You Mom.
IBM – A Boy And His Atom.
Guinness – Basketball.
Adobe – Click, Baby, Click!
Google Earth – Saroo Brierly: Homeward Bound.
Dove – Camera Shy.
New Zealand Transport Agency – Mistakes.
Virgin America – Safety Dance.
Honda – Hands.
Norwegian Students’ and Academics’ International Assistance Fund – Let’s Save Africa.