SPOS #402 – The Absolute Value Of Marketing With Emanuel Rosen

Mitch JoelPosted by

Welcome to episode #402 of Six Pixels Of Separation – The Twist Image Podcast. Back in 2000 (yes, way back then), I read a book that made me rethink everything that I thought I knew about marketing. It was called, The Anatomy of Buzz, and it was written by Emanuel Rosen. Long before we were all talking about social media, viral videos, content marketing and more, Rosen was busy studying what makes people do the things that they do. You find a "best marketing books ever" list and not see The Anatomy of Buzz on it. Rosen, a former marketing professional, considers himself a writer, researcher, teacher and speaker. I’m fortunate because, over the years, Emanuel and I have become friends. In 2009, he looked again at what makes people talk about brands and wrote, The Anatomy of Buzz Revisited. Now, he’s back with a fascinating business book called, Absolute Value (that he co-wrote with Itamar Simonson). It has been getting incredible reviews… and for good reason. In this book, Emanuel wonders about the value of brands, marketing and advertising in a world where information is everywhere, available in real-time and spin becomes, increasingly, more difficult from brands to pull off. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #402 – Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #402 – Host: Mitch Joel.

One comment

  1. I am not quite through this podcast which I listen to when I’m driving (and it keeps me sane) but this is a very compelling conversation (love Emanuel Rosen a lot) where they are grappling with today’s marketing world and how reviews are the validation needed for most purchases, so where does the brand and its website factor into this and is marketing (the act of a brand advertising and promoting itself) in fact dying as a result. It’s a really important thing to think about and I can’t wait to finish listening, but want other loyal followers to listen. Challenges all we do and I guess that’s a good thing as resting on laurels is never a recipe for success. Thanks!

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