How badly do you want something? It’s very interesting to think about the things we want and lay them against
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The Mutterings Of Twitter
Brands that are leveraging Twitter to connect with their consumers may be in for a surprise. That feeling of frustration
Continue readingWhat The Next Five Years Will Be About
The next five years will be about direct relationships. Several years ago a leading brand contacted us (Twist Image) about
Continue readingThe Value Of Utilitarianism Marketing
It’s a cluttered world. It’s an even more cluttered Marketing world. Brands still think it’s all about the pomp and
Continue readingHow To Hire A Marketing Agency
The process of hiring a Marketing agency feels old… and somewhat broken. What used to be an experience about finding
Continue readingWhat Do You Call This Thing?
I’m at a loss for words. Years ago, my business partners and I at Twist Image decided to define the
Continue readingThe Drug Of "Next"
The ability to focus is an ability laden with complexity. I’m staring at my iPhone 3GS and wondering why I
Continue readingWhy I Don't Like You
Here’s a true story about Facebook and the "like" button… I was recently having dinner with a very senior marketing
Continue readingControl… That Old Thing
Can brands be in control of their message? About a week after everyone got their hands on the seminal new
Continue readingWhen Is This Going To End?
Quick question: do you believe that advertising spend should match consumption patterns when it comes to media? I sure hope
Continue readingBusiness Social Media
Social Media has some funny quirks. On one hand, it’s about connecting, building rapport, establishing yourself as a recognized authority,
Continue readingThe Art And Innovation Of Listening
It’s never been easier to hear what your consumers are saying about you behind your back. The concept of listening
Continue readingSocial Media Automation, Respect, Credibility And Robots
It’s easy to automate Social Media. It’s easier to automate your online engagement. I’ll caution against it. An online connection
Continue readingDo You Need A Mobile Version Of Your Website?
No. You do not need a mobile version of your website. Creating a mobile version of your website is like
Continue readingF-Commerce – Rise Of The Facebook Consumer
What the Facebook? While visiting Florida last October, I noticed a wall of gift cards near one of the checkout
Continue readingThe Ugly Truth About Business Models And The Advertising Scapegoat
Here’s a thought: when you’re developing your business, think about the revenue model as you’re developing your product or service.
Continue readingThe Best Marketing Advice You Ever Received
What was the one piece of Marketing advice that you read, were told, heard or saw that has stuck with
Continue readingThe Liberation Of Comments And The New Storytelling
People leaving comments on a Blog has changed. If it hasn’t changed all that much, it’s going to. The primary
Continue readingThe Future Of Display Advertising (It's Bigger Than You Think)
Banner advertising (or display advertising) has a bad rap with consumers, but it’s a driving force in the advertising community.
Continue readingRead The Fine Print
Nobody reads the fine print. It’s either too small, too jargon-y, too legalese or too confusing. Marketing (and the brands
Continue readingThe Distraction Of Twitter
It’s going to come to a head at some point soon. We’re all going to realize that Twitter is the
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