Eyes On The Prize – Apple Vision Pro Takes Center Stage

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Is the Apple Vision Pro everything Apple had promised?

Starting off 2024 with a tech bang is last week’s launch of the Apple Vision Pro (currently only available in the United States).
This state-of-the-art device promises to redefine our interaction with technology, seamlessly blending augmented reality (AR) and virtual reality (VR) into a single, awe-inspiring experience.

…Depending on who you ask.

Last week’s unveiling sparked a mix of wonder and skepticism among consumers and tech aficionados (and some hilarious memes).
True to Apple’s innovative spirit, early adopters eagerly anticipate diving into its groundbreaking features that promise to open doors of transformative applications in education, work, training, and entertainment.
It’s also hard to downplay Apple’s nearly-seamless integration within their ecosystem that raises the bar for user interaction.
Despite this, apprehensions persist around the device’s steep price point ($3500 to get out of the gate), potential user discomfort (battery life and weight of the device on your face), and societal acceptance (do not drive your car while wearing the Apple Vision Pro!).
Let’s not forget…
Privacy concerns (what, exactly, are you doing with this other avatar… and why are you both naked?), health implications (like other VR experiences, it has been producing everything from headaches to nausea), and technical limitations further compound these uncertainties.

Still… onwards…

As we peer into the twilight of 2024, one thing is abundantly clear: the Apple Vision Pro heralds a paradigm shift in media consumption and interaction.
With its capacity to deliver immersive experiences, tailor content to individual preferences, and reshape social dynamics (at home and at work), the device stands poised to usher in a new era of technological innovation.


  • What is your initial reaction to Apple Vision Pro?
  • Is this a product for everyone or just a select few?
  • Does the functionality and technology of Apple Vision Pro make it all worth it?
  • Will this help or hinder our human interactions?

This is what Elias Makos and I discussed on CJAD 800 AM. Listen in right here.

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