The marketing agency business has never been an easy business. People watch Mad Men and think it’s all five martini
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Tag: entertainment
A Smart Tip On How To Rock Any Presentation From Bruce Springsteen
If you speak or have to give a presentation on stage, you want always want to do your best. We’ve
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45 Million Reasons To Be Inspired
If you’re thinking about business, it’s easy to be inspired by Netflix. Unless you’re in the movie/entertainment business, then Netflix
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Want To Read More Books? Here’s How…
This past year, I read close to 70 books. I don’t say this to impress you. It was (probably) an
Continue readingThe Long Tales – The Best In Business Innovation Content – Issue #4
Welcome to the 4th edition of The Long Tales – the best in business innovation content. At what price marketing?
Continue readingThe Long Tales – The Best In Marketing Innovation Content – Issue #1
Welcome to the first edition of The Long Tales – the best in marketing innovation content. If you believe that
Continue readingWhat Makes A Great Brand?
Not a good brand. Not a successful brand… a great brand? In fact, before attempting to answer this question, it’s
Continue readingWill You, Brands Or Big Media Be The Star Of Snapchat TV?
In the past few months, we’ve seen major heavyweights come into Snapchat with some big announcements. Both Vice and MGM
Continue readingWe Are Going To Shove Augmented And Virtual Reality Down Your Collective Throats
It’s happening. It’s going to happen. Brands, be prepared. It’s a binary world when it comes to those who believe
Continue readingThe Billion Hour YouTube Rabbit Hole (And It's Growing)
It can often be a sad state of affairs. I don’t know about you, but when someone send me a
Continue reading4 Ways To Lead With Authenticity In Uncertain Times
There is something that all great leaders do. There is something that all great leaders do that we can all
Continue readingAll Ads Are Not Created Equal
It’s not really about whether or not advertising is inherently good or bad. Advertising is a paid channel to distribute
Continue readingWhat's Next?… Now, There Is An Answer
“What’s next?” Do you hate that question? My knee-jerk reaction used to be, “are you really even doing ‘what’s now’
Continue readingSaying No, Respecting Design And Other Secrets Of Creative Genuis
If someone asked you to name two of the best living designers and storytellers, who would you choose? It’s not
Continue readingA Curious Mind
Curiosity is everything. I have always been curious. I have always asked questions. I have always hunted down answers. I
Continue readingTED And The Art of Loyalty
People don’t like to admit just how addicted they are to their smartphones. I won’t be the first to blog
Continue readingCrazy, Sexy, Cool: Attributes Of The Most Clickable Ads
How entertaining is your brand? On the surface, this may seen like a simple question to answer. If you produce
Continue readingWhat Is The Point Of A Website In 2014?
It’s not all about what the mobile experience will be about. The one screen world. It’s a concept often written
Continue readingGreat Content Is The Least Of Your Worries
If a brand is looking to do something more than traditional advertising, what would be your recommendation? The natural answer
Continue readingThe World Of Change(d)
The world is changing. The world has changed. Trolling through the news on Business Insider, I stumbled upon their chart
Continue readingDesigning A Better Website
It seems like online publishers are starting to think about the digital-first experience. In the past short while, we have
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