Is there one link, story, picture or thought that you saw online this week that you think somebody you know
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Tag: media consumption
The Obvious Prediction For CES This Year = Smart Audio
I’ve never been to CES. I’ve never been to SXSW. I follow what’s happening at both of these major events,
Continue readingThe Long Tales – The Best In Business Innovation Content – Issue #2
Welcome to the 2nd edition of The Long Tales – the best in business innovation content. If you believe that
Continue readingHow Does The "New Generation" Experience Brands?
TL;DR: they see a brand message. If it resonates, it worked. If it doesn’t resonate, it didn’t work. Maybe that’s
Continue readingIn Case You Were Wondering, "Digital" Is Not Just A Medium
When it comes to marketing, it’s all about the idea. That’s the fact. Brands, agencies and media companies can go
Continue readingThe Easiest Way To Navigate This Media Minefield
It turns out that nobody knows what’s what when it comes to the media anymore. Who do you trust for
Continue readingGlobal Perspective, Different Perspectives And Many Opportunities
How much do you really know about China? How much do you really know about Alibaba? Here’s a thought: You
Continue readingWhere Consumers Spend Their Time Is Where Advertisers Should Spend Their Money
This was the argument that was debated over twenty years ago. Why do we have to keep having the same
Continue readingCounting Screens. Counting Dollars. Connecting Consumers.
Are consumers watching more video content online or on the TV? On April 16th, eMarketer published a news item titled, US
Continue readingYour Streaming Live Brand
It’s a race to see which brands will be first on Periscope (or Meerkat). This is nothing new. It happens
Continue readingI Want To See Ads!
**”Of course, you want to see ads, you’re in marketing!”** That’s not what I mean. Here’s the scene: I’ve been
Continue readingThe One Key To Successful Content
What do you think makes someone’s content relevant? Last night in New York City, the kind people at Google hosted
Continue readingThe Marketing Agency Of The Future
Is there a future for the advertising agency as we have known it to date? In recent months, there has
Continue readingThe New Exclusive
Where does breaking news happen? I have a Google Alert set-up for the term "Twitter." This way, whenever Twitter in
Continue readingThe New Media Diet
How much media can you switch through in an hour? For years, new media speakers would tell the story of
Continue readingWhere The Boys (And Girls) Are
In schizophrenic times, there’s a good chance you’ll see some schizophrenic thinking. It takes a couple of years as a
Continue readingDeath Of The Teaser Campaign
Most brands want to slowly build up a semblance of buzz prior to a big product launch, but that could
Continue readingWhen Is This Going To End?
Quick question: do you believe that advertising spend should match consumption patterns when it comes to media? I sure hope
Continue readingThe New Mass Media Is The iPad
The iPad had a good week. No, I’m not talking about the swirling rumors of the iPad 2. Apple let
Continue readingThe iPad And The Marketing Professional
What is your holiday season going to look like? The holidays are around the corner. The road rage of parking
Continue readingYou Do This More Than Sleeping And Working
People spend more than half of their day consuming media. Making a statement like that should make you look at
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