I’ve never been to CES. I’ve never been to SXSW. I follow what’s happening at both of these major events,
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Tag: user experience
My 3 Words For 2019
Happy New Year! Welcome to 2019. What’s your plan? It’s day one of the new year. Are you already stressing
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Smart Audio’s Biggest Hurdle
There’s an explosion of people who have Smart Speakers. Those that don’t have smart speakers, are still using smart audio
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Smart Audio Is Data Rich
This is going to be a double-edged sword. There is no doubt that Smart Audio is going to change how
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Hello, Voice – Smart Audio Is The Now/Next Frontier
This I know: Smart Audio is the now… and the next of where things are going. From a purely data-driven
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They’re Ruining Amazon… Please Don’t Let Them!
The Internet is the Wild West. This was the narrative for many years. Going back close to twenty years, settlers
Continue readingMr. Zuckerberg… Tear Down That Algorithm
Every time that Facebook changes their news feed (and the algorithm that feeds it), Facebook changes. Some of those changes
Continue readingNew Platforms + Meager Results = Same Old Song And Dance
Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing,
Continue readingI Got You vs. I Keep You – The Mobile Brand Crisis
Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I
Continue readingWhat The Brand Is… And What It Has Become
The inventor hardly knows what the invention will really be used for. It’s a known turn of phrase, but when
Continue readingA More Elegant Question About Publishing And Money
How are publishers going to make money? That is the question that everyone in the media wants an answer to.
Continue readingMobile Breaks Search… And Your Brand
Mobile could well be the last true computing platform. Not smartphones, but mobile. The ability to be connected (with high
Continue readingThe State Of Marketing And The Missed Opportunities
How many brands are really marketing themselves properly these days? If there is one gripe about the current state of
Continue readingVirtually There With Virtual Reality For Brands
Virtual reality and augmented reality will be the next digital platform. It’s kind of a buzzwordy thing to say, but
Continue readingThe Mobile Gap
At what point, do we surrender to reality? In the past few months, way too many brands have been speaking
Continue readingWhat Powerful Video Content Can Be
Can we admit it: video can unleash powerful brand stories, still a lot of the content we’re all being exposed
Continue readingConsumers Want Personalization And Privacy
Have you ever shopped on Amazon? Probably one of the stupidest questions ever asked in 2015. Especially, when it’s being
Continue readingHow To Think About Mobile Advertising
**Mobile ads are not Internet ads. Mobile ads are not like other ads.** Marketers can say whatever they want about
Continue readingComedians In Cars Getting Organic Reach
Jerry Seinfeld doesn’t have a throttling problem. Facebook is making more changes to the newsfeed that look to cripple the
Continue readingSo You Think You Can Be A Marketer
What do you think it takes to make it as a marketer? The answer used to be a lot easier.
Continue readingExciting News About Twist Image… And The Future
When Twist Image first started in 2000, there was a vision. We wanted to create a marketing agency that was
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