If you have not seen the Kony 2012 video, you may be living under a rock. It is, without question,
Continue readingTag: public relations
Scenes From The Frontlines
A post Christmas story that is worthy of your attention… I was in the market for luggage. Not the usual
Continue readingNewsjacking Turns You Into The Expert
Newsjacking. As news broke last week that Amazon started selling its long-awaited entry into the tablet (and iPad led) market
Continue readingA Basic PR Blunder That Most PR Professionals Make… Constantly
Public Relation professionals do the darndest things. Some background first: I practiced journalism, worked in communications and did a stint
Continue readingHow I Write
Wouldn’t it be a magical world if someone could tell you – in detail – how to write a best-selling
Continue readingAll Apologies
What else should I be? All apologies. Sony is going to have a very long haul over the next long
Continue readingWhy You Should Write A Book
There are a lot of books that have already been written about Social Media. There’s really not that much more
Continue readingWill All Brands Be Open? Should All Brands Be Open?
Social Media did a whole lot more than just connect us all in 140 characters (or less) and through Facebook
Continue readingWho Will Win The Superbowl? Facebook… That's Who
The Superbowl is always a funny event for me. Jocks, couch potatoes and Marketing nerds all get their funk on
Continue reading7 Lessons That WikiLeaks Teaches Us
Too much has been written about WikiLeaks. Most of the debate is about the legalities and moralities of what WikiLeaks
Continue readingThe Internet Is Your Media Lab
Does your company wish there was a place where you could experiment with New Media, Marketing, Advertising and Communications? While
Continue readingIt's A Cultural Thing (You Wouldn't Understand)
"What are we doing on Twitter?" "What are we doing on Facebook?" "What are we doing on YouTube?" You’ve heard
Continue readingHow To Make Money Using Social Media
How many times do you see a title like that? How many times does that make your eyes roll? There
Continue readingA Marketing Revolution
Sir Ken Robinson is a brilliant speaker, thinker and evangelist. If you have never seen/heard Sir Ken Robinson speak, please
Continue readingWorking Towards A Better Creative Brief In A Connected World
No one is going to argue that an agency is only as good as the last piece of creative work
Continue readingSocial Media Fairies And Pixie Dust
Hands up if you like big oil? Anyone… anyone… Bueller… Bueller…? Was it the explosion of an oil rig that
Continue readingBroadcasting Works (Even In Social Media)
It’s the oldest argument in the Marketing and Advertising world: does advertising work? The answer is, obviously, yes. If it
Continue readingEverything Is "With" Not "Instead Of"
Want to know if the Digital Marketing agency you’re working with truly understands the "marketing" part of your business equation?
Continue readingCTRL-ALT-DEL – It's Time For A Business Reboot
Maybe the Internet changed much more than we think? Maybe businesses have to reinvent not only themselves, but the entire
Continue readingThe New Marketing Conversation
If Marketers could take one hour to re-think who they are and what they mean to consumers, this is the
Continue reading