1. Great post Mitch!
    Thanks for breaking down Red Bull’s strategies so anyone can understand how they do it. Often times we look up at these big brands, and fantasize about how great it would be to have strong marketing and branding like they do. The thing is, anyone can do it, you just need to have a plan.
    I love your last remark about being Renegades – reminds me of “The Purple Cow” by Seth Godin. Red Bull is great, and probably the market leader in their category because they always innovate and take risks. If you keep playing it safe, and just mimic the leaders, you won’t ever be remarkable.

  2. It seems that the marketing strategy of many companies is talk about their products. What Red Bull does so well is talk about, and indeed, show what their product does for the user.

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