Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
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Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingHow often are you captivated by a story? Brands are funny when it comes to telling, selling and caring. They’re
Continue readingI love podcasting. Look no further than Six Pixels of Separation or Groove – The No Treble Podcast. I love
Continue reading“Young people don’t care about news.” Because it’s all fake news anyways, right? It’s such a blanket statement. We hear
Continue readingIf you’re looking for growth in the marketing industry, look no further than influencer marketing. The global advertising business will
Continue readingBrands have done a wonderful job of stepping in it over the past little while, haven’t they? Usual gaffs and
Continue readingThis week I started my digital subscription to The New York Times. It’s not what you think. I did not
Continue readingEpisode #560 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen
Continue readingWelcome to episode #560 of Six Pixels Of Separation – The Mirum Podcast. Here it is: Six Pixels Of Separation
Continue readingIn the past few months, we’ve seen major heavyweights come into Snapchat with some big announcements. Both Vice and MGM
Continue readingBe careful what you wish for. Never has a sentiment been so true like it is for brands these day.
Continue readingWhat makes a piece of content a television show, a movie, a YouTube clip? It’s not a new discourse. It’s
Continue readingIt turns out that nobody knows what’s what when it comes to the media anymore. Who do you trust for
Continue reading“Personal Brand”… talk about a saying that has become so polarizing. The year was 1997. Business thinker Tom Peters grabs
Continue readingYou have to know who your content resonates with. When you know this, you need to burrow deep and keep
Continue readingMarketing professionals don’t have it easy. The expectation of what marketing can deliver continues to evolve. And, by evolve, I
Continue readingSay this with me… all together now: “advertising is here to stay.” You may not like to say that. It’s
Continue readingSocial media was not supposed to act like traditional media. In fact, one could argue that everything we thought was
Continue readingWhat an amazing day we had at The Art of Marketing in Toronto today. Well over three years ago, I
Continue readingDon’t blame Facebook for the type of content that we see. There was a lot of conversation this week about
Continue readingHow are publishers going to make money? That is the question that everyone in the media wants an answer to.
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