Is there one link, story, picture or thought that you saw online this week that you think somebody you know
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Tag: consumer experience
Will Content Marketing Kill Advertising?
How important is content marketing to the future success of a business? It turns out that one fifth of respondents
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Amazon’s Next Big Move In Advertising
Amazon just made a(nother) serious move. Certain news hits the cycle and it gets goggled up, dismissed or never rises
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The Best An Ad Can Get
Advertising is big business. Please do not let anyone tell you otherwise. As someone who no longer has a “horse
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The Organs of Brands
Your brand has to come to life. It needs to be someone. It’s hard for many business professionals to think
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It’s Pretty Simple: Make Better Ads
If only it were that simple. But, it kinda is, right? For over two decades, I have repeated the same
Continue readingFor The Love Of Marketing, Let's Stop Talking About Artificial Intelligence
Artificial intelligence is going to change everything. It’s going to change business. It’s going to change marketing. The problem is
Continue readingWhat Makes A Great Brand?
Not a good brand. Not a successful brand… a great brand? In fact, before attempting to answer this question, it’s
Continue readingFidget Marketing For A World That Won't Stop Moving
How should brands connect to consumers who just can’t stop moving? Social psychology and marketing professor, Adam Alter, has a
Continue readingWhat They're Not Telling Us About Native Advertising's Explosive Growth
Native advertising is big business… and it’s growing. That’s the raw news and data from the good people at eMarketer
Continue readingThe Hard Things About The Hard Thing Called "Digital Transformation"
You can’t throw a marketing professional down a flight of stairs without the words “digital transformation!” tumbling out of their
Continue readingWhat Humans Want Vs. The Chatbot Struggle
Do you think that chatbots are the future? You cannot not throw a marketing professional down a flight of stairs
Continue readingDigitize The Physical To Win At Business
Should we even call anything “digital” anymore? Senior marketing professionals love writing op-ed pieces calling for the death of using
Continue readingThe Interoperability Of Things (And Brands)
What makes a product or service really work? For years, you could only text message someone who was on the
Continue readingThe Persistence Of Brands
“Nobody wants to be branded anymore,” said Aaron Levine, head designer for Abercrombie & Fitch. Well, if that line from
Continue readingYou Have To Commit To Marketing
It’s easy to say that something isn’t working. We hear it all of the time (or, at least I do).
Continue readingFacebook Doesn't Get Small Data Right (And You're Worried About Big Data?)
**There was a lot of grumpy folks complaining about [Facebook](https://www.facebook.com/mitchjoel “Facebook”) (again) lately.** I can understand why some folks might
Continue readingDon't Make Me Hate You
Marketers often think they’re being smart. Most of the time, we’re being very stupid. When you visit your big box
Continue readingIs Bethany Mota The Future Of The NewFronts?
Maybe we’ll just stop calling them 30 second spots in the future? What would the world of advertising be like
Continue readingThere's No Patience In Business
Don’t slow down. Don’t stop. There is a massive chasm that still exists between the world of business and the
Continue readingThe Failed State Of Branding
How well do you think brands are doing? Brands are going to have to face the music. It’s a ruse
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