You would think that after the countless years of Bloggers calling out PR professionals on bad pitches that things would
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10 Twitter Users That Every Marketing Professional Should Follow
If you are using the micro-Blogging platform Twitter you may have noticed something interesting over the past month or so:
Continue readingNot Sure Who To Follow?
One of the biggest challenges in diving into some of the newer Social Media channels is figuring out who is
Continue readingDeliver Value
What may seem like value to you may well be spam to the person you’re sending it to. This is
Continue readingWho Isn't A New Media Strategist?
If you look at many of the profiles found on Blogs and people’s ultra-short/sharp bios on Twitter, you will notice
Continue readingPodcasting Is Not Even On Life Support
This post would have been called, Podcasting Is Not Dead, if that had not already been the title of a
Continue readingLesson Of The Week: This Is Being Recorded
"Four months after a Burger King employee lost his job for taking a bubble bath in a restaurant sink, three
Continue readingCompanies Are Not Ready, Willing And Able For Marketing 2.0
Most companies looking at Social Media and Web 2.0 see it as a media channel to broadcast their messages into.
Continue readingMarketing Education
Have you thought about changing the world today (just a little bit)? We tend to get caught up in clickthrough
Continue readingHow To Get Media Attention In One Easy Step (And It's Free)
Knowing who to reach out to in the media is becoming an increasingly more complex task. Journalists working at mass
Continue readingThe Best Practices In Social Media Marketing Writing Project
Are there best practices in Social Media Marketing? Marketers struggle to come up with answers because Social Media is still
Continue readingAll The News – All The Time
Do you remember when the Internet first came "online"? I do. Many media pundits talked about that moment as the
Continue readingDo You Have A BlackBerry? Can I Interest You In A Raise?
Have you ever read something in the newspaper that, literally, made you burst out in laughter? You know, the kind
Continue readingEpic 2015 – The Future Of Media
I know this has been floating around for a while, but I was listening to a recent episode of the
Continue reading10 Simple Ways Non-Profits Can Win At Social Media Marketing
Did you see Google‘s announcement earlier this week about Google For Non-Profits? Here’s the Blog posting from the Official Google
Continue reading12 Ways To Move The Social Media Conversation Past The Converted
If we’re all trying to get more people to read Blogs and listen to Podcasts, but our core audience is
Continue readingCommon Sense Is Not So Common… Especially When It Comes To Advertising
According to Wikiquote, the saying, "common sense is not so common" is attributed to the French Writer and Philosopher, François-Marie
Continue readingThird Tuesday Montreal Kicks Off On February 19th, 2008
It is now becoming a well-known event and gathering in Canadian cities like Toronto, Vancouver and Ottawa, and it has
Continue readingSecond Life – Here's Who Is To Blame…
Have you been watching the Second Life and Virtual World backlash lately? I find it all a little funny. You
Continue readingBloggers Pass Journalists On The Credibility Barometer – Mark This Day
Several years back, I was asked to speak in Toronto at a two-day conference called, Leveraging Blogs For Corporate Communications
Continue readingTwist Image Wins Canadian Marketing Association Digital Innovation Award
I promised myself I would do as little self-promotion on this Blog as possible, but this news is just too
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