It’s not as absurd as you might think. Stop and think about it for just one minute. As the price
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Tag: online video
The Thing About Brand Safety
Is brand safety the real problem for brands today? The problem with digital advertising, is that it can cheap and
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When You Can, Always Mix Business With Pleasure
As you read this, I am headed to Los Angeles. For the past few years, I have been doing presentations
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The Paradox of Kids And Screen Time
How much screen time should kids get? Let’s remove the science and physical health from this debate (does it damage
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What A Year! (In Review)
Well, that was something, was it not? It has been – without a question – a very strange year in
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Stories That Inspire Creativity
I’ve always believed that the best in creativity comes from “The Outside.” So, just where is this place we call
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Make Your Gift A Real Gift
“A gift for you…” How many times has a brand offered you a gift that was really (and truly) a
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A Simple (And Fast) Way To Gain Loyalty (Right Now)
No tricks. Nothing that takes forever. Cost effective. Simple. You can do it today. Brands often want this route to
Continue readingSix Links Worthy Of Your Attention #407
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Billion Hour YouTube Rabbit Hole (And It's Growing)
It can often be a sad state of affairs. I don’t know about you, but when someone send me a
Continue readingA Lesson From Facebook That Every Brand Should Learn
How hard is it, really, for your brand to change and adjust to new times? The public answer is, usually:
Continue readingWhy Personal Branding Is Like A Viral Video… And Why It Shouldn't Be
“Personal Brand”… talk about a saying that has become so polarizing. The year was 1997. Business thinker Tom Peters grabs
Continue readingWhen Technology Knows More Than You
What really gets you excited about technology? Personally, it’s one simple (yet complex) thing: technology blows my mind when it
Continue readingMath Is Hard… Or How To Make Your Advertising Count
At what point will advertisers hold the publishers really accountable? Those who were early into digital marketing had many hopes
Continue readingDo Agencies Care About Conversion?
Are you obsessed with making marketing better? What do you consider a conversion? Is it all about getting a consumer
Continue readingAll Ads Are Not Created Equal
It’s not really about whether or not advertising is inherently good or bad. Advertising is a paid channel to distribute
Continue readingThe Art Of Marketing
What an amazing day we had at The Art of Marketing in Toronto today. Well over three years ago, I
Continue readingShould We Rate Ads Or Just Watch Them?… Or Neither
We have been voting with our eyeballs. It’s plain and simple. Impressions, GRPs and mix in some repetition. It turns
Continue readingDigital Videos Is The New 3D
No, don’t worry… you don’t need glasses or anything like that. For marketers trying to navigate digital marketing in a
Continue readingIs Television Lying To Us?
So, what do you think? Is television lying to us? Last week, AdWeek published an article titled, Why TV Is Still
Continue readingCounting Screens. Counting Dollars. Connecting Consumers.
Are consumers watching more video content online or on the TV? On April 16th, eMarketer published a news item titled, US
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