More layoffs. Giving back bonuses. Fewer work days to save the company from firing people. Doing the job of the
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Get Out Of Your Own Way
Here are some of the more common things you probably hear about New Media, Digital Marketing and Social Media: –
Continue readingManaging
Why is it that most businesses are fine with either keeping things just as they are or cutting back on
Continue readingMake Your Brand Personal
There’s a new gizmo called Mr. Tweet. If you’re on Twitter and you follow Mr. Tweet, it will send you
Continue readingTweetDeck – How Tweet It Is
If you are a fan of Twitter, you should make a point to download and try TweetDeck. Twitter is like
Continue readingThe Evolution Of The Chief Marketing Officer
As more and more social media channels like Blogs and online social networks expand, consumers are discussing, reviewing and engaging
Continue readingDigital Is The Great Disrupter
Whenever an industry shifts from physical products to digital ones, that’s when the real trouble for the traditional players starts.
Continue readingWhy You Need To Care More About Your Personal Brand
A brand has always been about the collective emotion and attachment a group feels about a product or service. It’s
Continue readingMarketing Needs To Shift From Trick To Treat
Most people distrust Marketers. Most people feel that advertising’s sole purpose is to trick them. If there’s one thing that
Continue readingBlogging Is Not Dead
Blogging is not dead and all Blogs are not created equal. That was the general message you could pull out
Continue readingLike It Or Not, Your Website Is Part Of Your Company (And A Big One)
Preliminary note #1: this is not a customer service rant. Preliminary note #2: I love these types of stores (I
Continue readingIs Your Personal Brand Hurting Your Career?
Your Personal Brand may be doing much more harm than good… to others. This is becoming a more common occurrence
Continue readingChoose Your Words Wisely
Here’s a bit of an interesting scenario (real names withheld to protect and maintain privacy): I got an email yesterday
Continue readingThe Connected Agency
I had a slew of flights this week and was finally able to tear through a Forrester Research report called,
Continue readingContent Is Everything
There’s no doubt that, in this day and age, everything is content. Whatever we produce – from Blog postings to
Continue readingPersonal Branding, The Entrepreneur And The Next Great Frontier
I was blown away by the May 19th, 2008 op ed piece in The Wall Street Journal on page A15
Continue readingContent Play
I need to find the source for the quote: "reputation is the new PageRank." I’ve been thinking a lot about
Continue readingInstead Of "What?" Ask "Why?"
Whether it’s in meetings for client work, business development opportunities, speaking to a group of people, or doing some kind
Continue readingAnother Reason I Will Never Buy From (Or Into) Your Brand
Negative rants about Marketing. Sometimes they just flow. I think we all know that we learn most (and quickest) from
Continue readingCommon Sense Is Not So Common… Especially When It Comes To Advertising
According to Wikiquote, the saying, "common sense is not so common" is attributed to the French Writer and Philosopher, François-Marie
Continue readingThe Google Effect Goes Mass Media
Long-time followers of the Six Pixels of Separation Blog know about our tireless efforts to continually pound into and each
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