Does Being Nice Pay Off For Businesses Today?

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Episode #363 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

A natural born storyteller. That is one of the best ways to describe PR celebrity, Peter Shankman. He has led an interesting life… and it continues to roll on. He wrote three business books, Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them (in 2006), Customer Service: New Rules for a Social-Enabled World (in 2010) and most recently, Nice Companies Finish First: Why Cutthroat Management Is Over and Collaboration Is In. Beyond that he well-known for launching Help A Reporter Out and he still practices the art of networking and communications through his boutique PR and social media shop, The Geek Factory. Shankman is full of stories… enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #363.


  1. M,
    Just want to say in listening to this again the “Mensch Factor” just increased by a factor of three for your good self.
    Things I notice — which I’m sure others notice — but which don’t get cited often enough:
    1) you never cuss or swear or use foul language — I get the reasons why, and for those of us regular listeners and readers of Ctrl-Alt-Delete, it’s clear — but the fact you don’t get hoovered into the 4- and 7-lettered word maelstrom is admirable. Every time I note it, I smile.
    2) the fact you don’t name client names…and thinking back to all the times you’d highlight a relevant example to illustrate a point on the pod, you never do mention any specific clients…just industry segments. Again, major mensch move…
    3) I’m half-way through my listen right now — though I thought the above two were good and salient enough to mention without the inordinate additional 20-minute wait…
    Thank you again for this. My steno pad is filled…again, top to bottom line…

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