Welcome to the first edition of The Long Tales – the best in marketing innovation content.
If you believe that marketing innovation is one of the most powerful ways for your brand to better connect with consumers, this may be for you. As a known Infovore, I am astounded by the vast amount of content out there on the topic of marketing innovation. With that, I’m even more astounded at just how average the vast majority of this content is. On a regular basis, The Long Tales will curate and comment on what has been happening in the world of marketing innovation… and why you need to care.
Keep your customers dreaming.
Technology and storytelling are funny things. Lots of brands think there’s nothing new to say to consumers, and can become somewhat paralyzed by the technology that they have, let alone all the new marketing and content marketing technology becoming more readily available every day. Then, a few weeks back, we looked to the stars as Elon Musk‘s SpaceX launched the Falcon Heavy. Suddenly, the world began to marvel and dream again. This reminds us that great stories and great technology combined still grab our attention – even when commercial businesses are telling the story. And, while your brand may not have its own Falcon Heavy parked in the backyard, there are plenty of great stories waiting to be told, stories of how technology is changing the way you help customers to better connect. That’s where your brand comes in: to make sure consumers are never afraid to dream about their goals, and to help them along the journey.
Here are some of the best examples of how marketing innovation continues to shape brand narratives and change the marketing landscape:
Now, go get busy making innovation happen today.
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