Is brand safety the real problem for brands today? The problem with digital advertising, is that it can cheap andContinue reading
Tag: marketing technology
One (Massive) Prediction For Content Marketing In 2019
Do these types of predictions ever come true? My close friends at Content Marketing Institute have released a nice littleContinue reading
Have We Hit Peak Marketing?
Growth stage? Consolidation phase? Early days? Mature market? It seems that the growth of marketing technology was – in factContinue reading
A Simple (And Fast) Way To Gain Loyalty (Right Now)
No tricks. Nothing that takes forever. Cost effective. Simple. You can do it today. Brands often want this route toContinue reading
Social Media Consolidation And The Fate of Snapchat
Consolidation is everywhere. Does that mean that Snapchat is about to get gobbled up? There’s been a lot of heatContinue reading
The Long Tales – The Best In Business Innovation Content – Issue #5
Welcome to the 5th edition of The Long Tales – the best in business innovation content. The news is aContinue reading
The Long Tales – The Best In Business Innovation Content – Issue #4
Welcome to the 4th edition of The Long Tales – the best in business innovation content. At what price marketing?Continue reading
The Long Tales – The Best In Business Innovation Content – Issue #3
Welcome to the 3nd edition of The Long Tales – the best in business innovation content. If you believe thatContinue reading
The Long Tales – The Best In Business Innovation Content – Issue #2
Welcome to the 2nd edition of The Long Tales – the best in business innovation content. If you believe thatContinue reading
The Long Tales – The Best In Marketing Innovation Content – Issue #1
Welcome to the first edition of The Long Tales – the best in marketing innovation content. If you believe thatContinue reading
Do We Blame The Algorithms When Advertising Goes Wrong?
When things go wrong in advertising, it looks like brands are throwing the algorithms under the bus. And you thoughtContinue reading
The Pending Influencer Marketing Bubble
If you’re looking for growth in the marketing industry, look no further than influencer marketing. The global advertising business willContinue reading
Are You Not Entertained?!?!?! How To Spend Money On Advertising (Like You Just Don't Care)
What won’t an advertiser do to get in front of your face? How does the title of this The NewContinue reading
Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?
Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then itContinue reading
Is The Chief Marketing Officer A Company's Weakest Link?
Marketing has become a much more important corporate function. There is no denying that. We live in a world whereContinue reading
Programmatic Advertising Creative. Winter Is Coming.
Software eats the world. Statements like that are all fine and dandy, until they start hitting a little too closeContinue reading
Every Piece Of Your Attention Is Being Monetized
Advertising is a data-driven beast with big money underneath it. Advertising is nearly half-a-trillion dollar business (you may want toContinue reading
Do Agencies Care About Conversion?
Are you obsessed with making marketing better? What do you consider a conversion? Is it all about getting a consumerContinue reading
Disruption Of Disrupted
Opinions are not facts. Perspectives are not reality (they’re personal). I read Dan Lyons book, Disrupted: My Misadventure in the Start-UpContinue reading
Love Your Brand
Let’s not forget about brands. Let’s not forget about our messaging. Let’s not forget about how a brand connects toContinue reading
The Advertising Agency As Scapegoat
Stuff rolls downhill. That’s a fact. In the past few months there’s been an anti-agency storm brewing. It’s not fairContinue reading