Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
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Tag: media company
Is TV Advertising The Next Big Thing In Advertising?
It’s not as absurd as you might think. Stop and think about it for just one minute. As the price
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The Failed State of Digital Advertising
My digital advertising customer experience sucks. Big time. I’m speaking at a conference soon, and wanted to know what the
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Content, Authenticity And The Road To Professional Speaking
Want to speak? Want to produce better content? Want to bring your brand stature up? A couple of weeks back,
Continue readingThe Long Tales – The Best In Marketing Innovation Content – Issue #1
Welcome to the first edition of The Long Tales – the best in marketing innovation content. If you believe that
Continue readingMedia's New Business Model: Surveillance Capitalism
The struggle is real. Brands simply no longer know where to put their money. It’s easy to build a dystopian
Continue readingBecome A Superconnector With Scott Gerber – This Week's Six Pixels Of Separation Podcast
Episode #606 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen
Continue readingSPOS #606 – Become A Superconnector With Scott Gerber
Welcome to episode #606 of Six Pixels Of Separation – The Mirum Podcast. Here it is: Six Pixels Of Separation
Continue readingSix Links Worthy Of Your Attention #381
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingSix Links Worthy Of Your Attention #378
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Amazon That You Don't See (That Google And Facebook Are Watching)
Amazon is a media beast. Amazon is just getting started. In 2012, I published an article titled, Is Amazon The Future
Continue readingContent Is Hard… What's Your Brand To Do?
That’s one simple, but very real statement, isn’t it? Maybe there was something in the water at Social Media Marketing
Continue readingWill You, Brands Or Big Media Be The Star Of Snapchat TV?
In the past few months, we’ve seen major heavyweights come into Snapchat with some big announcements. Both Vice and MGM
Continue readingLet Twitter Tweet (And Be)
Forget what you think that you know about the business world for a moment. If I pulled you aside and
Continue readingIn Case You Were Wondering, "Digital" Is Not Just A Medium
When it comes to marketing, it’s all about the idea. That’s the fact. Brands, agencies and media companies can go
Continue readingFacebook Is Not A Media Company (Today). Facebook Is The Mass Media (Tomorrow).
What makes a piece of content a television show, a movie, a YouTube clip? It’s not a new discourse. It’s
Continue readingNew Platforms + Meager Results = Same Old Song And Dance
Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing,
Continue readingDisplay Advertising Is A Failed State
Display advertising has a huge problem. It’s all going to come to head in 2017. There is only so long
Continue readingThe End Of Advertising (Easy There)
Say this with me… all together now: “advertising is here to stay.” You may not like to say that. It’s
Continue readingLess Money. Less Traffic. Advertising In Chaos?
Who benefits from a world where advertising is getting less money and there is less traffic for the content? This
Continue readingFacebook Made The Right Move. Regardless Of What Marketers Think.
Brands will have to leave Facebook. This was the general sentiment not all that long ago. For the longest time,
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