**Houston, We Have A Problem.**
I’ve known [Shane Smith](http://www.vice.com/author/shane-smith “Shane Smith”) for over twenty years. Most people know Shane as the co-founder of [Vice](“http://www.vice.com “Vice”). We first met in the early nineties, when he was launching a local alternative publication called, Voice Of Montreal. This publication soon became Vice. I used to do some writing for them (back when I was, primarily, a writer about music and culture), and back when Vice was a very edgy national magazine. We probably hung out in bars many more times than I wrote for them, but that’s another story (never to be published). Shane (along with the other co-founders), soon left Montreal for New York. Their [success is evident](http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/digital-media/11074572/Vice-Media-valued-at-more-than-2.5bn-after-500m-cash-injection.html) by their massive global appeal, as they have become one of the truest multi-media companies in the world. They are a juggernaut and everyone wants a piece of them.
**Media is getting smaller and mobile.**
That’s what Shane and the team at Vice are solving for. How do you create the media platform of the future when most people are consuming video content on their smartphones now (and, who knows what in the future)? In this fascinating conversation at [The Paley Media Council](https://www.youtube.com/channel/UC4-hGd01KPF1i9xSWtox0JQ “The Paley Center For Media”), Shane sits down with author and blogger, [Jeff Jarvis](http://buzzmachine.com/ “Jeff Jarvis”), to talk about the media business and where it’s going.
**You have to watch this: [Shane Smith Talks To Jeff Jarvis](http://youtu.be/3qHjln3yZFs)…**