If you had asked me eight years ago (when I sold my agency to WPP) if I would be starting
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If you had asked me eight years ago (when I sold my agency to WPP) if I would be starting
Continue readingEvery Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingEvery Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingEvery Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingYou can’t throw a marketing professional down a flight of stairs these days without the words “artificial intelligence” tumbling out
Continue readingIn the past few months, we’ve seen major heavyweights come into Snapchat with some big announcements. Both Vice and MGM
Continue readingBrands think that content will solve their marketing problems. Brands may be woefully surprised as this pans out. There was
Continue readingNative advertising is big business… and it’s growing. That’s the raw news and data from the good people at eMarketer
Continue readingIt can often be a sad state of affairs. I don’t know about you, but when someone send me a
Continue reading“Let’s share everything. There’s lots of good stuff here. Did you catch that?” Put aside the issue of narcissism (and,
Continue readingWhat makes a piece of content a television show, a movie, a YouTube clip? It’s not a new discourse. It’s
Continue readingWho benefits from a world where advertising is getting less money and there is less traffic for the content? This
Continue readingCan we admit it: video can unleash powerful brand stories, still a lot of the content we’re all being exposed
Continue readingThis might take some time for brands to wrap their heads around. “Content is media.” This may feel like a
Continue readingNo, don’t worry… you don’t need glasses or anything like that. For marketers trying to navigate digital marketing in a
Continue readingSo, what do you think? Is television lying to us? Last week, AdWeek published an article titled, Why TV Is Still
Continue readingAre consumers watching more video content online or on the TV? On April 16th, eMarketer published a news item titled, US
Continue readingIt’s a race to see which brands will be first on Periscope (or Meerkat). This is nothing new. It happens
Continue readingMarketers don’t know that much about online video. We think that we do. We don’t. That statement is not meant
Continue reading**What if television looked and acted like [Netflix](http://www.netflix.com “Netflix”)?** Many years back, I was blogging about the future of education.
Continue reading**Houston, We Have A Problem.** I’ve known [Shane Smith](http://www.vice.com/author/shane-smith “Shane Smith”) for over twenty years. Most people know Shane as
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