Marketing is so much more than advertising. One of the bigger ideas (and evolutions) in marketing that I covered in
Continue readingTag: mobile app
Waze Does Display Advertising Right
There was a time when I thought all display advertising was ”meh.” I have reasons (and deep) rationale to think this
Continue readingThe Thing About Disruption
How good is your brand when it comes to disruption? For my money, disruption is the current big bad wolf
Continue readingGross Hacker Marketing
Do you want customers or email addys? They’re not the same thing. Customers, right? Then start acting like it. Most
Continue readingA Clearer View Of Augmented And Virtual Reality
Next week is the National Retail Federation and Shop.org‘s Digital Summit In Dallas. This article was published by Shop.org on
Continue readingThe Future Happens Very Slowly Then All At Once And Other Stories From The Digital Edge on CHOM FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingI Got You vs. I Keep You – The Mobile Brand Crisis
Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I
Continue readingThe Big Buzz At Social Media Marketing World
There’s only one thing left for those in social media marketing to talk about. It was a busy two days
Continue readingBots And The Next Wave Of Marketing
Hello, Human. When you open the new Quartz news app, it takes a few minutes to get your bearings. This
Continue readingA New Force To Change Your Habits
Mobile is critical. Be where the consumers are. Let’s be much more social. I can’t tell you how many times
Continue readingApps Are Media
This might take some time for brands to wrap their heads around. “Content is media.” This may feel like a
Continue readingWhat's Next?… Now, There Is An Answer
“What’s next?” Do you hate that question? My knee-jerk reaction used to be, “are you really even doing ‘what’s now’
Continue readingCan You Pay To Get Your App To The Top? (Yes. Yes, You Can).
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingEverything Is Digital
Digital is everything. Are you listening? I read the following quote from a recently published Forrester report titled, The Future
Continue readingWhen Will Marketers Be More Business Focused?
It’s laughable that the vast majority of marketing professionals are still seen as those who spend the money on the
Continue readingWearables May Not Be The Marketer's Next Playground
Everyone is going to have the iWatch from Apple, right? Well, we don’t even know if it’s going to be
Continue readingThese Two Data Points Demonstrate What's So Wrong With Marketing Today
You will have to read this twice. It’s that incomprehensible. There was an article published today in Marketing Charts titled,
Continue readingCan Products And Services Be More Social Than Humans?
Can technology make marketers suck less? One could argue that social media – for all of its wonders – has
Continue readingThe Secret Life Of Social Media
Shhhh, don’t tell anybody anything (even though I just posted this secret online for anyone to see). It has been
Continue readingWhat Is The Point Of A Website In 2014?
It’s not all about what the mobile experience will be about. The one screen world. It’s a concept often written
Continue readingIt's All Just Dumb Luck
Selling a lot of books is very hard. Making a video go viral is very hard. Creating a billion dollar
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Never another podcast episode or article 