Consumers are fundamentally ahead of brands when it comes to technology and social media. You may have heard this line
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The Elusive Digital Promise
Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional
Continue readingThe Best Business Apps For Your Smartphone
So, were you naughty or nice? At this most wonderful time of the year, I’m often inundated with phone calls,
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The Impermanent Internet
The Internet is like an elephant: it never forgets. Whether it’s a deep cache, a like on Facebook, a retweet,
Continue readingThe New Digital Minimalism
How much of what are you putting online? I was interested in a mobile app. I went to their website.
Continue readingGreat Marketing Is Utilitarian
The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But
Continue readingMarketing Must Adapt To The New Reader
It’s strange to say this, but we’re reading more than ever. We may not be reading Hemingway… but then again,
Continue readingWhy Facebook Camera Matters
Facebook launched a mobile camera app. You may be wondering why Facebook launched a mobile camera app (quaintly called, Camera)
Continue readingTwo Things That Should Rock Your World
Well, is the Web dead? Of course, the Web isn’t dead, but it is changing in ways that many of
Continue readingThe Next Billion-Dollar Startup
The truth about Instagram. There wasn’t a building high enough for me to jump off of when I first heard
Continue readingThe Drug Of Content
At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer
Continue readingThe Billion Dollar Questions
We’re all experts. We’re all experts… until Facebook buys Instagram for one billion dollars. At that point, we all have
Continue readingAre Those Robots or People Clicking on Your Site?
The robots have landed. It should come as no surprise to you that some of the traffic to your websites
Continue readingDeath To The Page View
Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner
Continue readingExpect Big Changes At Facebook
Most companies change dramatically after their initial public offering. There is a reason that Facebook is going public. And while
Continue readingThe Year Of Mobile? Sounds Like The Month Of The Smartphone
Are smartphones now mass? By the sounds of the MediaPost article, Santa’s Surprise: Smartphones Go Mass (published yesterday), it’s definitely
Continue readingThe Mobile Imperative
There’s a sad truth about mobile, but I don’t want to hear it. Smartphones are becoming more and more popular
Continue readingThe New Business Traveler
While it’s nice to think that Skype, WebEx or Facetime removes the need for business travel, nothing could be further
Continue readingNew Media By Design
Why is it that the majority of online news sources all look the same? There is no doubt that news
Continue readingThe Haters
The Haters will tell you… Blogging doesn’t have a ROI. A tweet is worthless. Getting someone to "like" your Facebook
Continue readingQR Codes And The Great Lunchbag Letdown
Mobile Marketing professionals are very excited about QR codes and their marketing prowess. I’m a little less excited. In theory,
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