Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team’s ability
Continue readingTag: mobile app
Designing A Better Website
It seems like online publishers are starting to think about the digital-first experience. In the past short while, we have
Continue readingYou Don't Have A Branding Problem…
You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo
Continue readingIs Marketing About To Get Really Creepy Or Really Good?
Apple acquired a company last week. It’s something to pay attention to. There is still one slightly unchartered territory that
Continue readingA Brand Of People
It’s strange how much of a brand’s foundation is laid by the people who represent it. It could be a
Continue readingThe Mobile-Only Strategy Imperative
How long will the personal computer – as we have known it to date- be relevant? If you look at
Continue readingThe Making Of Stuff
It’s time to push beyond digital. Most of the stuff that I blog about (or create) is not physical. Digital
Continue readingThe New Digital Experience
So, which were your favorite Super Bowl ads from this past Sunday? It’s the time of the year when brands
Continue readingThe One Screen World – Take Two
How many screen are there? You’ve heard of the three screens? The four screens? The companion screen? The three screens
Continue readingMaybe Nobody Knows Nothing
Consumers are fundamentally ahead of brands when it comes to technology and social media. You may have heard this line
Continue readingThe Elusive Digital Promise
Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional
Continue readingThe Best Business Apps For Your Smartphone
So, were you naughty or nice? At this most wonderful time of the year, I’m often inundated with phone calls,
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The Impermanent Internet
The Internet is like an elephant: it never forgets. Whether it’s a deep cache, a like on Facebook, a retweet,
Continue readingThe New Digital Minimalism
How much of what are you putting online? I was interested in a mobile app. I went to their website.
Continue readingGreat Marketing Is Utilitarian
The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But
Continue readingMarketing Must Adapt To The New Reader
It’s strange to say this, but we’re reading more than ever. We may not be reading Hemingway… but then again,
Continue readingWhy Facebook Camera Matters
Facebook launched a mobile camera app. You may be wondering why Facebook launched a mobile camera app (quaintly called, Camera)
Continue readingTwo Things That Should Rock Your World
Well, is the Web dead? Of course, the Web isn’t dead, but it is changing in ways that many of
Continue readingThe Next Billion-Dollar Startup
The truth about Instagram. There wasn’t a building high enough for me to jump off of when I first heard
Continue readingThe Drug Of Content
At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer
Continue readingThe Billion Dollar Questions
We’re all experts. We’re all experts… until Facebook buys Instagram for one billion dollars. At that point, we all have
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