Can technology make marketers suck less? One could argue that social media – for all of its wonders – has
Continue readingTag: mobile app
The Secret Life Of Social Media
Shhhh, don’t tell anybody anything (even though I just posted this secret online for anyone to see). It has been
Continue readingWhat Is The Point Of A Website In 2014?
It’s not all about what the mobile experience will be about. The one screen world. It’s a concept often written
Continue readingIt's All Just Dumb Luck
Selling a lot of books is very hard. Making a video go viral is very hard. Creating a billion dollar
Continue readingFacebook Is Looking Smarter Than Ever
Facebook is looking smarter than ever. It happens in a flash. It seems like only yesterday, when everybody was complaining
Continue readingGreat Content Is The Least Of Your Worries
If a brand is looking to do something more than traditional advertising, what would be your recommendation? The natural answer
Continue readingThis Blog Is Dead
Let’s admit it. Blogging (as we knew it) is dead. Is your blood boiling? Are you priming your fingers to
Continue readingWhat Facebook Knows About Innovation (That Every Brand Should Pay Attention To)
Blogs posts, articles and books have been written about Facebook and their ability to grow. When people think about the
Continue readingThe Merits Of Reading A Book
What was the last book that you read? I buy new books all day. Literally. I read most of my
Continue reading3 New Ways To Think About Amazon, YouTube And LinkedIn
Are you experiencing any digital marketing fatigue? Thinking about what’s coming next? Curious about what is around the corner? Just
Continue readingWelcome To The One Screen World
Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team’s ability
Continue readingDesigning A Better Website
It seems like online publishers are starting to think about the digital-first experience. In the past short while, we have
Continue readingYou Don't Have A Branding Problem…
You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo
Continue readingIs Marketing About To Get Really Creepy Or Really Good?
Apple acquired a company last week. It’s something to pay attention to. There is still one slightly unchartered territory that
Continue readingA Brand Of People
It’s strange how much of a brand’s foundation is laid by the people who represent it. It could be a
Continue readingThe Mobile-Only Strategy Imperative
How long will the personal computer – as we have known it to date- be relevant? If you look at
Continue readingThe Making Of Stuff
It’s time to push beyond digital. Most of the stuff that I blog about (or create) is not physical. Digital
Continue readingThe New Digital Experience
So, which were your favorite Super Bowl ads from this past Sunday? It’s the time of the year when brands
Continue readingThe One Screen World – Take Two
How many screen are there? You’ve heard of the three screens? The four screens? The companion screen? The three screens
Continue readingMaybe Nobody Knows Nothing
Consumers are fundamentally ahead of brands when it comes to technology and social media. You may have heard this line
Continue readingThe Elusive Digital Promise
Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional
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