Mobile Marketing professionals are very excited about QR codes and their marketing prowess. I’m a little less excited. In theory,
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The Value Of Utilitarianism Marketing
It’s a cluttered world. It’s an even more cluttered Marketing world. Brands still think it’s all about the pomp and
Continue readingThe Time Has Come For The Marketing Hacker
"Measure twice, cut once." It’s a known practice in the carpentry and construction business. The idea is fairly simple: by
Continue readingContent Pays
Here’s a newsflash: people will pay for content online. You may think that the statement above runs contrary to everything
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