I think that Sir Martin Sorrell is very smart when it comes to media. Those in the advertising business know
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Tag: marketing industry
Media's New Business Model: Surveillance Capitalism
The struggle is real. Brands simply no longer know where to put their money. It’s easy to build a dystopian
Continue readingThe Business Of Expertise With David C. Baker – This Week's Six Pixels Of Separation Podcast
Episode #598 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen
Continue readingSPOS #598 – The Business Of Expertise With David C. Baker
Welcome to episode #598 of Six Pixels Of Separation – The Mirum Podcast. Here it is: Six Pixels Of Separation
Continue readingThe Funny Thing About Marketing With Tom Fishburne – This Week's Six Pixels Of Separation Podcast
Episode #591 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen
Continue readingSPOS #591 – The Funny Thing About Marketing With Tom Fishburne
Welcome to episode #591 of Six Pixels Of Separation – The Mirum Podcast. Here it is: Six Pixels Of Separation
Continue readingWhen Work Becomes Art… Thanks, Gord
When done well, your work becomes art. That’s probably the only sign of success that personally excites me. Fame? Money?
Continue readingIs The Chief Marketing Officer The Toughest Job To Have?
Let’s face it, the role of the Chief Marketing Officer is tougher than many suspected. Have you looked at any
Continue readingWhat You See On Facebook Vs. What Is Really Happening
What you see on Facebook: 9:45 – Arrival at Montreal airport. Prime parking spot right in front. Clutch! Post that
Continue readingThe Pending Influencer Marketing Bubble
If you’re looking for growth in the marketing industry, look no further than influencer marketing. The global advertising business will
Continue readingThe Audience (Formerly Known As The Audience)
Who is your audience? On my early morning drive to the airport, I caught the tail-end of Howard Stern interviewing
Continue readingAre You Not Entertained?!?!?! How To Spend Money On Advertising (Like You Just Don't Care)
What won’t an advertiser do to get in front of your face? How does the title of this The New
Continue readingDo Your Consumers Care About Your Digital Marketing? (Really, Really Care)
This week marks the annual pilgrimage to Social Media Marketing World in San Diego. Personally, I have been attending this
Continue readingContent Marketing As A Profit Center
Content marketing… be careful what you wish for. The water is getting very murky out in the marketing world, these
Continue readingWill The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?
Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it
Continue readingAd Agencies Are Not Dying. In Fact, It's Quite The Opposite
Just what, exactly, is going on in the marketing industry? Almost three years ago, our digital marketing agency, Twist Image,
Continue readingIf Your Agency Is Not Consulting, Then What Is It Doing?
For marketing agencies to survive, they must start looking more like the consultants. This is one of the bigger themes
Continue readingDoes Advertising Even Work Any More? Of Course It Does!
Today, one of my favorite online publications, Digiday, published the article, Does advertising even work any more? Read the article.
Continue readingThe Future Of Advertising Is… Magic?
This is a big week in the marketing world. In case you have been living under rock, this is the
Continue readingThe Act Of Advertising
What is the role of advertising? A paid form of information delivery? An act to persuade someone? A form of
Continue readingBeing Against Programmatic
For the record: don’t be against programmatic. Programmatic is scary business for the marketing industry, but it’s here and it
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