Episode #791 of Six Pixels of Separation is now live and ready for you to listen to.
One of the first big companies that I spoke for was Google. It was in the early 2000s. The sales team was small, but growing. Google had just acquired YouTube, and they were holding a summit at their original Silicon Valley campus to engage retailers with Google ads. One of the people who became a personal champion for my work at Google was Jim Lecinski (along with people like John McAteer, Chris O’Neill, Avinash Kaushik, and several others). Jim has spent close to 30 years in the marketing industry, including notably twelve years at Google, where he was Vice President of Customer Solutions for the Americas. He’s also previously held leadership roles at major advertising agencies. Currently, he’s a marketing educator and advisor. His focus areas are marketing strategy, brand strategy, digital transformation and the application of AI to marketing. Jim is currently a Clinical Associate Professor of Marketing at Northwestern’s Kellogg School of Management where he teaches Marketing Strategy and Omni-Channel Marketing Distribution Strategy in the MBA program. If you ever heard of Google’s famed ZMOT (Zero Moment of Truth in 2011), that was Jim. Now he’s back with a new book (along with co-author, Raj Venkatesan) titled, The AI Marketing Canvas – A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing. Enjoy the conversation…
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via Apple Podcast or whatever platform you may choose): Six Pixels of Separation #791.
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