Let That Sink In – One Year Into Elon Musk’s Twitter Odyssey

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In some instances, a year seems to fly by.

It was one year ago this week that Elon Musk walked into Twitter HQ in San Francisco carrying a sink (yes, a sink) and then tweeted, “Let that sink in.”
$44-ish billion later, and he had both purchased the social media network and taken it private.

So… how’s that been working out for you?

A few reminders:

  • If you think the platform is bad and a cesspool of problems, it wasn’t that much better before he got there (just search for any news items related to Twitter prior to his purchase – lots and lots of the same issues).
  • If you think the platform was performing well from a business/advertising/revenue standpoint, it was not, and consistently struggled to grow and prove its advertising worth to the marketing industry.
  • Bots, spam and content violations were always a huge issue… and they still are.
  • We have yet to see the full vision and fruition of his vision for this “everything app.”

With that… what kind of year have we seen?

  • Twitter is no more… it is now known as X.
  • X laid off the majority of the staff, and this has little impact on the underlying performance from a tech standpoint.
  • Content moderation issues and false claims are still a huge issue.
  • The shift of the blue checkmark from a status symbol to one of verification.
  • Linda Yaccarino enters the fray as the new CEO via NBCUniversal

Any other positives in the past year?
Any other negatives in the past year?

What are some of the future challenges of X?

This is what Elias Makos and I discussed on CJAD 800 AM. Listen in right here.

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