The ability to understand the community and engage in the discourse is hitting an all time low (and high) at
Continue readingTag: engagement
Reboot: Marketing With Inc. Magazine
WARNING: Self-promotional blog post ahead… I am excited to announce that starting tomorrow, I will be a regular contributor to
Continue readingThe Porous Web
Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional
Continue readingAre Brands Confusing Advertising With Marketing?
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That’s
Continue readingThe End Of Conversation
Can we move beyond the notion of brands engaging consumers in a conversation? I had the pleasure of presenting at
Continue readingThe Problem With Time Spent
How long do people engage with your media and content? This is the question that publishers must answer to media
Continue readingA Pinteresting Story
That Facebook IPO… With rumors swirling of Facebook‘s pending IPO (and the billions at play that go along with it),
Continue readingThe Digital Push Pushes On
You can bet I’m going to sound the trumpets any time online advertising makes an impressive move. On January 19th,
Continue readingThe Value Of Blog Comments
In the beginning God created the Blogs and the RSS. And it was good. Last week, Mathew Ingram over at
Continue readingDrunk On The Social Media Kool-Aid
It’s hard not to hit a like button and come across a Social Expert, Guru on Ninja. Even the discourse
Continue readingThe "I Like You" Myth
What does Social Media really mean to brands? Brands will talk about listening. Brands will talk about using Social Media
Continue readingWhy Are More And More Marketers Paying For Blog Posts And Tweets?
Simply put: because it’s working. As usual, eMarketer comes out with some new data that will – more than likely
Continue readingThe Age Of Accountability
How well is your Marketing performing? It’s amazing to think that in the mass media age, this was not an
Continue readingThe Truth Behind A Massive Audience
The numbers are important. This may come as a shock to many people who have been playing along at home
Continue readingStories Die When There Is No Experience With It
Transmedia is all the rage these days. So too is Digital Storytelling. The idea seems both plausible and realistic: extend
Continue readingThe Mutterings Of Twitter
Brands that are leveraging Twitter to connect with their consumers may be in for a surprise. That feeling of frustration
Continue readingThe Chirping Sound Of Crickets
Nothings happen unless you take action. There is no overnight success stories. Getting an audience, creating engagement and turning that
Continue readingMaking Sense Of The Mess
When are we going to learn that millions of followers does not always equal influence? It’s a mass media lie
Continue readingThe Distraction Of Twitter
It’s going to come to a head at some point soon. We’re all going to realize that Twitter is the
Continue readingGet Paid To Watch YouTube, Play on Facebook And Follow Twitter
That’s what I tell young people in school these days, when I’m asked to talk about Marketing as a profession.
Continue readingThe Web Has Failed Advertising
Think about this: the Web has failed advertising. Hasn’t it? This was the question Marketing Magazine asked yesterday following an Advertising
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