At the core of social media is trust. No matter what is happening in the media today or how others
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Tag: engagement
Six Links Worthy of Your Attention #431
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe New Retail Economy
Retail is in more trouble than they care to admit. This will come as no surprise to you, but it’s
Continue readingWhy Facebook Is Cleaning Up The Neighborhood
Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Investors are a
Continue readingLessons From 14 Years With Six Pixels Of Separation
Today almost got away from me. I looked at my day’s meetings and realized that today – September 29th, 2017
Continue readingWhat They're Not Telling Us About Native Advertising's Explosive Growth
Native advertising is big business… and it’s growing. That’s the raw news and data from the good people at eMarketer
Continue readingDo Your Consumers Care About Your Digital Marketing? (Really, Really Care)
This week marks the annual pilgrimage to Social Media Marketing World in San Diego. Personally, I have been attending this
Continue readingContent Marketing As A Profit Center
Content marketing… be careful what you wish for. The water is getting very murky out in the marketing world, these
Continue readingThe Billion Hour YouTube Rabbit Hole (And It's Growing)
It can often be a sad state of affairs. I don’t know about you, but when someone send me a
Continue readingMath Is Hard… Or How To Make Your Advertising Count
At what point will advertisers hold the publishers really accountable? Those who were early into digital marketing had many hopes
Continue readingWe Are Not (That) Social Media
Social media was not supposed to act like traditional media. In fact, one could argue that everything we thought was
Continue readingI Got You vs. I Keep You – The Mobile Brand Crisis
Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I
Continue readingDoes Advertising Even Work Any More? Of Course It Does!
Today, one of my favorite online publications, Digiday, published the article, Does advertising even work any more? Read the article.
Continue readingThe Art Of Marketing
What an amazing day we had at The Art of Marketing in Toronto today. Well over three years ago, I
Continue readingFacebook Made The Right Move. Regardless Of What Marketers Think.
Brands will have to leave Facebook. This was the general sentiment not all that long ago. For the longest time,
Continue readingThe Magic Space Of Digital Marketing Today
Does the term “digital marketing” make any sense, at this point? It’s the “digital” part that gets everyone so irritated.
Continue readingDigital Videos Is The New 3D
No, don’t worry… you don’t need glasses or anything like that. For marketers trying to navigate digital marketing in a
Continue readingTime Spent Is The New Impression
Engagement just got a whole lot more interesting. Facebook made a major update and announcement this week. They’re going to
Continue readingYour Content Is Kidding No One
How is your content marketing strategy coming along? There’s a thorn in my side. It’s a content thorn. It’s ruining
Continue readingHow To Think About Mobile Advertising
**Mobile ads are not Internet ads. Mobile ads are not like other ads.** Marketers can say whatever they want about
Continue readingBe Kind To Brands
**My holiday wish: be kind to brands.** I know what you’re thinking. For some, it’s a holy day. Should we
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