Articles

TikTok Made Me Not Buy It

Did TikTok make you buy it? Was it as advertised?

Mitch Joel · TikTok Made Me Not Buy It – February 7th 2023

The way that we buy and TikTok’s influence over commerce continues to grow exponentially.
You know the hashtag #TikTokmademebuyit.
Or…
Amazon finds you need to know about!
These types of videos are all over TikTok (ad they’re highly addictive and satisfying to watch).
They are also training people (mostly younger ones) to buy, buy, buy.

Well, enter the “De-Influencers”

Read more about it here from the Wall Street Journal: ‘De-Influencers’ Want You to Think Twice Before Buying That Mascara.
TikTokers who are speaking critically about these “viral products” and advocating for throughful shopping habits.
What’s behind those who make us want to buy?
What’s behind those who want us to think twice?
What does Amazon’s third-party marketplace have to do with all of this?
Does commerce need to be more highly regulated?

This is a new era in commerce…

This is what Heather Backman and I discussed over on 95.9 Star FM for a couple of minutes today.

What is Tech Tuesday?

Every Tuesday – for just a few minutes – I join Heather Backman (my old buddy from her days on CHOM FM and Jack 103) on the air at 95.9 Star FM to give a quick blast about the current state of technology, media and Internet culture.
We call it Tech Tuesday (and we do it in just a few minutes).

Once the segment goes live on 95.9 Star FM, I will post it here for you to listen in, learn, share and engage.

Bonus: Talking up de-influencers on CTV News…

Before you go… I just launched a new business called, ThinkersOne. It’s a unique way for organizations to buy bite-sized and personalized thought leadership video content (live and pre-recorded) from the best Thinkers in the world. If you’re looking to add insight, excitement, and big smarts to your regularly scheduled meetings, corporate events, company off-sites, “lunch & learns” and beyond, I think you will love this. We have democratized access to the smartest people by providing a platform for these incredible and personalized “moments in time.” Will you check it out?

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.