Categories: Articles

Summer Job Instagramming And More On CHOM FM

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It’s not a long segment – about 10 minutes every week – about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on i Heart Radio, if you’re interested in hearing more of me blathering away about what’s going on in the digital world. I’m really excited about this opportunity, because this is the radio station that I grew up listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry DiMonte morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

This week we discussed:

This is a trend that I have been writing and speaking about for over a decade. Now, it’s becoming real. Retailers (and other physical brands) are getting into the virtual goods business. Walmart is starting its own ebook and audiobook service. This is another direct front to the Amazon empire. It makes a lot of sense.
What did you do for work when you were in your teens? I was a day camp counsellor, I slung frozen yogurt and I delivered newspapers. Oh, to be young in 2018! How about being paid to create and post sponsored content on Instagram? Here’s the article from The Atlantic: Posting Instagram Sponsored Content Is the New Summer Job.
Instagrammable moments are the new “Kodak moments,” right? We also know how “fabricated” a lot of these “candid moments” are. A company called, The Color Factory, is taking this to a whole other level. They have created a 20,000 square foot installation of space (first in San Franciso… and now in Soho) for people to come in and take more beautiful social media pictures in interesting setting (I did find irony in the blue ball pit, but that’s another story). Now, you can go through one big building of different settings, and come out with months worth of visually appealing pictures to post on your social feeds.
App of the Week: InShot.

Mitch Joel

Mitch Joel lives at the intersection of technology, business transformation and consumer culture. He is the Executive Director of Next Era Institute, a strategic intelligence platform helping leaders understand the forces reshaping business, technology, culture and society. The Institute identifies which shifts matter, explores their wider significance and translates them into strategic direction and momentum. Mitch is also a globally recognized keynote speaker. He has delivered thousands of presentations across both B2B and B2C industries to organizations including Google, Walmart, LEGO, Shopify, Microsoft, Procter & Gamble and Unilever. Strategy Magazine has called him “one of North America’s leading visionaries.” Mitch built his career by working directly inside the waves of change that reshaped modern business. He founded and built a digital marketing agency that worked with some of the world’s largest brands and was later acquired by WPP, where he served as President of a firm operating in 25 countries with almost 3,000 employees. Mitch is the bestselling author of Six Pixels of Separation and CTRL ALT Delete, and the host of Thinking With Mitch Joel, one of the longest-running business podcasts in the world. His writing and commentary appear in outlets including Harvard Business Review, Fast Company and Inc. Magazine. He is a member of Dr. Marshall Goldsmith’s 100 Coaches and was named to the Thinkers50 Radar. Mitch also hosts Groove – The No Treble Podcast, documenting the oral history of electric bass players. Mitch is also Co-Founder of ThinkersOne, a platform that enables companies to bring personalized thought leadership from world-class experts into meetings, events and off-sites in focused 15-minute bursts.