McKinsey Reports On How Businesses Understand Social Media And Web 2.0

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I just grabbed three free reports from McKinsey (registration required) on Social Media, Web 2.0 and how businesses are using them.

1. How Businesses Are Using Web 2.0.

2. How Companies Are Marketing Online.

3. How Companies Can Make The Most Of User-Generated Content.

How’s that for a little pre-weekend gift?

(hat tip to Nick Coutts).